Articles from July 2007

A Rose By Any Other Name: Has Genre Become Irrelevant?

July 30th, 2007 · 34 Comments

[BS: How a novel is marketed often signifies how it is perceived. And, as we all know, genre designation does not necessarily adequately capture the essence of a book. Today, we bring you Pam Jenoff, author of the gorgeous The Kommandant’s Girl, who has experienced the ping pong nature of genre designation firsthand (and survived […]

File Under: Books/Mags/Blogs

The World Is Not Flat

July 27th, 2007 · 7 Comments

The thing that has amazed me the most these past months is the onslaught of publicity given to Andrew Keen. Keen, for those who haven’t had the pleasure, has written a book. Following the traditional author trajectory, he has embarked upon a round of appearances and media carnivals. Given that the circus has been in […]

File Under: The Future of Publishing

Embargo vs. Event, or, Why The New York Times HP Review Didn’t Matter

July 23rd, 2007 · 8 Comments

While a goodly number of world spent the weekend reading the final installment in the Harry Potter series (do you want to be caught uninformed the next you venture out in public?), others spent the weekend debating…embargoes. Not the political kind, the literary kind. Unlike traditional book embargoes, the release of the final Harry Potter […]

File Under: Square Pegs

Book Tours: Finally, Someone Makes It Easy For Everyone

July 19th, 2007 · 1 Comment

Sometimes something comes along and you think, “Why hasn’t this been done already?” Or maybe you think, “I’m so glad that someone is finally doing this right” Or a combination of the two. And it’s always a joy when the good idea builds upon other good ideas by people you like. A multi-pronged approach increases […]

File Under: Marketing For Introverts

Harry Potter and the Pricing Problem

July 16th, 2007 · 13 Comments

As the planet enters the final lap of the Harry Potter frenzy, doom and gloom scenarios abound. No, not about the ending — apparently, there is an unspoken pledge among news agencies to keep that a secret (this is a limited time offer, naturally) — but about the money being made on the book. After […]

File Under: The Business of Publishing

RWA Gets It (Almost) Right

July 12th, 2007 · 4 Comments

Since the moment that epublishing was a pipe dream for authors, writer organizations have had an uncomfortable relationship with the medium. No organization, however, has been so publicly awkward in the epub dance than the Romance Writers of America. For nearly a decade now, the RWA has been engaged in a weird battle between the […]

File Under: Square Pegs

Living in a Writer’s Dream World

July 10th, 2007 · 11 Comments

On most Wednesday nights Diana Allandale can be found reading to a small audience of dedicated fans at Passionate Books. The shop is one of four that Diana owns and operates. When she’s not reading at one of her own stores, Diana travels to far away places where she invariably finds a receptive new audience. […]

File Under: Marketing For Introverts

How The Publishing Industry Can Save Money

July 2nd, 2007 · 4 Comments

Word on the street is that Donald Rumsfeld is shopping his memoirs. If I recall correctly, it sounded like he was paying courtesy calls to the major publishing houses. “Hi, pleased to meet you. I’ll be expecting you to offer me a lot of money soon.” And it doesn’t matter what a publisher’s political bent […]

File Under: Square Pegs