Articles from June 2009

Comfort Reads on the 21st Century

June 23rd, 2009 · 14 Comments

One of the worst-kept secrets in my household is the fact that I buy multiple copies of the same book. For myself. I am not alone in this habit, but I’ve noticed a new twist on an old concept. Last week, I observed a discussion among readers: the importance of purchasing comfort reads to store […]

File Under: The Future of Publishing

More on Joining the Conversation

June 16th, 2009 · 15 Comments

The first thesis of The Cluetrain Manifesto is “markets are conversations”. Stretch, twist, transform, voila!: books are conversations. I was reminded of this last week as fragments of a Twitter discussion caught my eye: a reader and bookseller (both located in different states) engaged in a conversation about buying from local booksellers. The reader noted […]

File Under: Marketing For Introverts

Commercial Break: Twitter and Tweet Camp

June 10th, 2009 · 2 Comments

While it can seem like the move to digital is the only topic consuming publishing industry, online marketing has resurfaced as a trending topic. Once the province of display ads (with a few wild experiments with the evil pop-ups!), online marketing is now, for better or worse, all about social media. Your MySpace, your Facebook, […]

File Under: Marketing For Introverts

BEA 2009: A Bit of Deja Vu All Over Again

June 1st, 2009 · 43 Comments

It is perhaps telling that I left BookExpo America 2009 with the same feeling I had in 2006. And 2008. This time, however, there is also a layer of optimism, the product, actually, of the Publishing 3.0 presentation from the Los Angeles Times Festival of Books. It’s too big for a nutshell, so hang on […]

File Under: The Future of Publishing