Comments on: Analyzing Penguin’s Marketing Strategy Because We Can http://booksquare.com/analyzing-penguins-marketing-strategy-because-we-can/ Dissecting the publishing industry with love and skepticism Sun, 13 May 2012 17:43:19 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Booksquare http://booksquare.com/analyzing-penguins-marketing-strategy-because-we-can/comment-page-1/#comment-145090 Booksquare Sun, 10 Sep 2006 01:56:11 +0000 http://www.booksquare.com/archives/2006/09/08/2133/#comment-145090 Eoin -- thanks for pointing me to the Penguin blog. Interesting response -- I'm not sure they're getting the point. It's not the concept, it's the execution. The husband's first reaction was, "Does it come with a cool box to hold all the books?" -- and I think that's an important reaction. While I recognize the cost of production involved in creating a serialized novel (plus the distribution costs), I think quite a few readers are trying to understand what makes this worth the price differential. Now the whole creating a false identity for the author thing -- that would work if he, oh, didn't have an Internet history. While I wasn't going to buy in to the whole last practitioner of mesmerism thing, the fact that he's not even than (based on what I read on the Penguin blog) makes the whole thing feel fake. I'd love to see a campaign like this succeed, but already the wall is breached. I believe people are willing to buy into alternative realities as long as you make it real...in a a manner of speaking. Eoin — thanks for pointing me to the Penguin blog. Interesting response — I’m not sure they’re getting the point. It’s not the concept, it’s the execution. The husband’s first reaction was, “Does it come with a cool box to hold all the books?” — and I think that’s an important reaction. While I recognize the cost of production involved in creating a serialized novel (plus the distribution costs), I think quite a few readers are trying to understand what makes this worth the price differential.

Now the whole creating a false identity for the author thing — that would work if he, oh, didn’t have an Internet history. While I wasn’t going to buy in to the whole last practitioner of mesmerism thing, the fact that he’s not even than (based on what I read on the Penguin blog) makes the whole thing feel fake. I’d love to see a campaign like this succeed, but already the wall is breached. I believe people are willing to buy into alternative realities as long as you make it real…in a a manner of speaking.

]]> By: Eoin Purcell http://booksquare.com/analyzing-penguins-marketing-strategy-because-we-can/comment-page-1/#comment-144881 Eoin Purcell Fri, 08 Sep 2006 16:39:40 +0000 http://www.booksquare.com/archives/2006/09/08/2133/#comment-144881 Yeah it's very lame. Especially considering the innovative stuff that has been going on online these days. The good thing is that they are at least making efforts to respond on their blog. That at least shows that their blogging is reactive and useful rather than lame like this effort! Eoin Yeah it’s very lame.
Especially considering the innovative stuff that has been going on online these days. The good thing is that they are at least making efforts to respond on their blog. That at least shows that their blogging is reactive and useful rather than lame like this effort!
Eoin

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