Because Recreating the Spark Always Works So Well

January 27th, 2005 · 2 Comments
by Booksquare

We know that the publishing industry moves slowly. While we’ve never actually seen molasses moving uphill in a snowstorm, we understand the book world resembles the process. So it is always surprising to us when houses leap on an almost-brand-new idea. Almost, because they’re leaping onto something that worked because it was so different, so perfectly timed, so right…well, you get the picture.

So this guy who hosts a (fake) news talk show on a cable channel gets his staff together and writes a book that, hard to believe, is as close to perfect satire as we’ve seen in our lifetime (there was a moment in the late 80s that runs a second close, but due to gag orders, that will go without mention). This cannot be recreated. It can be duplicated, and imitation being the sincerest form of…. Anyway, not every brilliant idea needs a sequel (were we hallucinating today or did we actually see a bus stop poster advertising Son of the Mask? If so, Hollywood needs to be stopped. Unless the movie is truly funny, but if that were the case, surely we’d know.).

Do we blame the publishers for not pushing the envelope more — for not demanding higher levels of creativity? That should go without saying. But, to be fair, we also blame the media. There were so many ways to go with this story, and they chose the cheap route. Now, we’re all for a bargain, but not when it gets us worked up. And not in a good way.

File Under: Books/Mags/Blogs

2 responses so far ↓

  • Bill Peschel // Jan 28, 2005 at 3:10 pm

    Ah, the dangers of slamming something you know nothing about. Hie thee hence to and check out the “Son of the Mask” trailer. I was just as supicious, but the trailer looks really, surprisingly good.

    Of course, the movie could still suck.

  • booksquare // Jan 28, 2005 at 7:36 pm

    Alas, I spent over ten years working for a motion picture studio — I have no faith in trailers! Remember, this is an industry that says Ocean’s Twelve has all the “original” Ocean’s Eleven cast members back (which sets the husband off as he owns a copy of the real original…and most of them are now dead).

    However, I’ll give the trailer a shot. I’m cheap and easy, though not optimistic.