Comments on: BS, Lazy http://booksquare.com/bs-lazy/ Dissecting the publishing industry with love and skepticism Thu, 09 Feb 2012 10:02:30 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Lewis http://booksquare.com/bs-lazy/comment-page-1/#comment-167488 Lewis Wed, 02 Apr 2008 14:26:44 +0000 http://www.booksquare.com/bs-lazy/#comment-167488 Take a look at what Echo Music has done for the music industry. They built an entire business helping manage musicians fan bases at a time when the record labels (publishers) didn't want to touch either that or their web site. Read the copy on their front page and tell me you couldn't just plug "author" in there instead: http://www.helloecho.com/ Take a look at what Echo Music has done for the music industry. They built an entire business helping manage musicians fan bases at a time when the record labels (publishers) didn’t want to touch either that or their web site. Read the copy on their front page and tell me you couldn’t just plug “author” in there instead: http://www.helloecho.com/

]]> By: Kassia Krozser http://booksquare.com/bs-lazy/comment-page-1/#comment-167481 Kassia Krozser Wed, 02 Apr 2008 02:58:50 +0000 http://www.booksquare.com/bs-lazy/#comment-167481 Yen -- I'm glad I struck a chord. This is a topic that we talk about quite often at BS headquarters (or, rather BS temporary headquarters as HQ is being remodeled to fit the 21st century). Social media isn't an end -- creating a profile should be part of an overall strategy. And that strategy needs to include pushing the fan base to the author's/artist's real estate. Another reason for this is that users of social networks tend to come and go. Lots of people create accounts, "friend" like crazy, and then move on to the next big thing. If you don't have some sort of way to contact them outside that social networking site, then you're losing out on potential readers. Yen — I’m glad I struck a chord. This is a topic that we talk about quite often at BS headquarters (or, rather BS temporary headquarters as HQ is being remodeled to fit the 21st century). Social media isn’t an end — creating a profile should be part of an overall strategy. And that strategy needs to include pushing the fan base to the author’s/artist’s real estate.

Another reason for this is that users of social networks tend to come and go. Lots of people create accounts, “friend” like crazy, and then move on to the next big thing. If you don’t have some sort of way to contact them outside that social networking site, then you’re losing out on potential readers.

]]> By: Morning Brief — April 1, 2008 « The Book Publicity Blog http://booksquare.com/bs-lazy/comment-page-1/#comment-167478 Morning Brief — April 1, 2008 « The Book Publicity Blog Tue, 01 Apr 2008 13:51:47 +0000 http://www.booksquare.com/bs-lazy/#comment-167478 [...] Krozser of Booksquare pointed out an interesting piece on Medialoper that talked about maintaining contact lists.  More [...] [...] Krozser of Booksquare pointed out an interesting piece on Medialoper that talked about maintaining contact lists.  More [...]

]]> By: Yen http://booksquare.com/bs-lazy/comment-page-1/#comment-167477 Yen Tue, 01 Apr 2008 13:39:18 +0000 http://www.booksquare.com/bs-lazy/#comment-167477 Thanks for pointing this out. In publishing, we sometimes suggest that authors establish social networking profiles. It's a good idea (for the right author), but I at least hadn't considered the possibility of an author building up a huge fan base and then potentially losing those contacts if the site went bust. Thanks for pointing this out. In publishing, we sometimes suggest that authors establish social networking profiles. It’s a good idea (for the right author), but I at least hadn’t considered the possibility of an author building up a huge fan base and then potentially losing those contacts if the site went bust.

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