Continuing With Theme Introduction

January 13th, 2005 · No Comments
by Booksquare

Yes, we know, and in theory we’re in the car, driving to a client’s office. Here’s hoping they don’t check in here this morning. Here’s another post that started us on on our New Year’s theme (we’re still desperately seeking a catchy title, so anyone with title karma, feel free to chime in).
While we’re not one hundred percent sold on the idea, this is something that caught our attention:

Fiction, generally, doesn’t have enough change left in the P&L to pay for a decent marketing campaign. The way to solve the problem would be to waive the advance and invest in a marketing budget – but no author believes in their own book that much.

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