So, the concept piqued Brenda Coulter’s interest. Frankly, we expected lots more excitement, and we’re going to keep pounding on the subject until sufficient numbers pretend to be as enthused about Virtual Book Tours as we are. Why, you might ask, do we need to get worked up when that your job? Because, we might answer, you need to think creatively in today’s marketplace. Because of our inherent laziness, we’re thinking of this as our lead the horse to water post.
Tom Dolby (who, apparently, has nothing in common with the singer dude except the name) is the latest VBT success story, and he, via Bookangst 101, shares his experience. Let us consider for a moment that Dolby did his thing and exposed himself (in the most literary of ways…we presume) to approximately 50,000 readers. Sure there’s overlap in the blog world (lots of it), but he got his name and voice in front of a lot of people. It will be interesting to see how his sales do. No, we won’t ask directly — we are far too genteel to discuss such matters.
A few things to take away from Dolby’s experience: he did his homework. He tailored his appearances to his audience. He used his medium and craft wisely. And, we can only assume, he did the vast majority of this without worrying about brushing his teeth or combing his hair.
