M.J. Rose takes a look at recent statistics from AdWeek and sees the future:
Today’s AdAge.com reports that in 2005 U.S. workers will waste the equivalent of 551,000 years reading blogs.
Well, one man’s waste is the publishing industry’s opportunity.
If people are reading blogs, publishers and authors need to figure out effective ways of utilizing blogs. And that doesn’t mean sending them ARCs they may never look at. It means connecting to the right bloggers. Offering them excerpts. Taking out ads (yes there’s that dirty word again) on blog sites that accept them.
While the reader trajectory described by BlogAds’ Henry Copeland will seem familiar to every stats-obsessed blog owner, it offers a clear indication to publishers that they need to expand beyond the village. Rose lays out a few suggestions — we suspect she’s sitting at her desk, shaking her head, and wondering why it’s so obvious to her but not publishers. The gist of her message: target your ad dollars to people who have an interest in the topic.
1 response so far ↓
David Thayer // Oct 24, 2005 at 9:16 am
551,000 years from now, the publishing industry will wake up to the opportunity. These things take time.