On Listening and Learning

Author Mur Lafferty offers her thoughts about the changes in publishing.

What really surprises me is when you hear publishing people say that they don’t know what to do, or that they refuse listen to Internet professionals. They seem to believe if they do what has worked in the past, eventually the storm will pass and the anchor of tradition will have kept them steady and safe. They look at the people who are succeeding by merging their digital plans with their traditional print plans and call them anomalies at best, or insane at worst. What they need to be doing is learning from them.

8 thoughts on “On Listening and Learning”

  1. Pingback: publishing business models « Business Models « Innovation Leadership Network

  2. That hits the nail on the head – thanks for sharing it Kassia! And it’s not just internet pros that have useful things to say on this topic, there are plenty of others with an interest and a stake in publishing that should be listened to more. Even (gasp!) readers…

  3. Kassia Krozser

    Fixed. We really need to settle on a gender neutral pronoun for those who are guessing.

  4. Hey, Kassia, your performance on PBS tonight was great. I’m glad to see your message going to a wider audience. When will the traditional publishers wake up??

  5. Kassia Krozser

    I think a few have — it’s the ones who don’t listen who will struggle. The smart ones are already making good decisions. They’re the ones to watch.

  6. As one friend recently said,”The Internet has made self-publishing a reality. Leaving printed books behind – and traditional publishers to their own extinction.”

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