On Listening and Learning

October 30th, 2009 · 8 Comments
by Kassia Krozser

Author Mur Lafferty offers her thoughts about the changes in publishing.

What really surprises me is when you hear publishing people say that they don’t know what to do, or that they refuse listen to Internet professionals. They seem to believe if they do what has worked in the past, eventually the storm will pass and the anchor of tradition will have kept them steady and safe. They look at the people who are succeeding by merging their digital plans with their traditional print plans and call them anomalies at best, or insane at worst. What they need to be doing is learning from them.

File Under: Quote of the Week

8 responses so far ↓

  • publishing business models « Business Models « Innovation Leadership Network // Oct 30, 2009 at 2:44 pm

    […] Krozer writes a fantastic blog that primarily discusses the book publishing industry. Her post today has an excellent quote from author Mur Lafferty (here’s his original post): What really […]

  • Tim Kastelle // Oct 30, 2009 at 4:19 pm

    That hits the nail on the head – thanks for sharing it Kassia! And it’s not just internet pros that have useful things to say on this topic, there are plenty of others with an interest and a stake in publishing that should be listened to more. Even (gasp!) readers…

  • Gary // Oct 30, 2009 at 8:34 pm

    ahh … you might want to change that pronoun in the first sentence. Mur Lafferty happens to be a female … if you’ve ever heard any of her podcasts or audiobooks.


  • Kassia Krozser // Oct 30, 2009 at 9:55 pm

    Fixed. We really need to settle on a gender neutral pronoun for those who are guessing.

  • Brian O'Leary // Nov 1, 2009 at 7:08 am

    You don’t need to go gender-neutral. Call me Ishmael.

  • Karl Lamb // Nov 2, 2009 at 6:38 pm

    Hey, Kassia, your performance on PBS tonight was great. I’m glad to see your message going to a wider audience. When will the traditional publishers wake up??

  • Kassia Krozser // Nov 2, 2009 at 6:46 pm

    I think a few have — it’s the ones who don’t listen who will struggle. The smart ones are already making good decisions. They’re the ones to watch.

  • Heymae // Nov 4, 2009 at 6:32 pm

    As one friend recently said,”The Internet has made self-publishing a reality. Leaving printed books behind – and traditional publishers to their own extinction.”