On Perfection

May 18th, 2005 · No Comments
by Booksquare

The editor in chief of Cabinet magazine, Sina Najafi, said his worst-selling issue had the subject of failure as its theme. “We asked the printer to cut the magazine a couple degrees off so that it would look awkward or crooked on the shelf next to books or other issues.” Some booksellers returned the issues, and some subscribers complained. One in Germany measured the difference and asked, “Can I get a new issue?”

File Under: Quote of the Week