The locked-in perception of the book as a unit or a product has also led to digital â€˜strategiesâ€™ which largely consist of the digitisation of existing print texts in order to create eBooks. This in turn has led to an obsessive focus on the reading device and a perception that the emergence of a â€˜killer deviceâ€™ will be a key driver in unlocking a digital future for books in the way that the iPod was, say, for music. This is a flawed perspective in a number of ways, not least because it fails to recognise the enormous amount of online or digital â€˜readingâ€™ that already takes place on non-book-specific devices such as desktop PCs, laptops, PDAs and mobiles, but also because it fails to recognise that the very nature of books and reading is changing and will continue to change substantially. What is absolutely clear is that publishers need to become enablers for reading and its associated processes (discussion; research; note-taking; writing; reference following) to take place across a multitude of platforms and throughout all the varying modes of a readersâ€™ activities and lifestyle.
- A book publisher’s manifesto for the 21st century – by Sara Lloyd of Pan Macmillan. A must read — finding just one great quote of the week was rough!
On Publishing Manifestos…The Good Kind
May 14th, 2008 · 4 Comments
by Kassia Krozser
File Under: Quote of the Week