On The Shelf Life Of A “Dangerous Book”

May 18th, 2007 · No Comments
by Kassia Krozser

Paul Bogaards, an executive for rival publisher Bertelsmann AG’s Alfred A. Knopf, says he took a copy home to his eight-year-old son, Michael, whom he describes as “junked up on Nick, Disney and Club Penguin,” a Web site. Mr. Bogaards says Michael took to it immediately, demanding that his dad test paper airplanes into the night, even missing “American Idol.” He adds: “That’s the good news. The bad news is that he now expects me to build him a treehouse.” He concludes: “Million-copy-plus seller easy, with the shelf life of Hormel Spam.”

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