Rap artists are accustomed to name-checking prestige car, clothing and jewellery brands in their lyrics. But if McDonald’s has its way Snoop Dogg, Jay-Z and 50 Cent may soon be giving it up for the humble beefburger.
The fast-food giant is reported to be launching a campaign that will offer financial incentives to rap artists who mention its Big Mac burger in their lyrics. McDonald’s will not pay an upfront fee, but intends to pay the artist between $1 and $5 (53p-£2.68) each time a track is played on the radio. It hopes to have several such songs on the airwaves by the summer.
Nothing more need be said.
3 responses so far ↓
Susan Gable // Mar 31, 2005 at 6:52 am
Hey! I wonder if I can get a $1.00 for every copy of a book sold in which my characters go to McDonalds and eat a Big Mac?! How come we never get offers like that? (g)
Booksquare // Mar 31, 2005 at 8:57 am
Well, Carole Mathews did something in a book for Ford Focus (I believe I have the right car). Someone else mentioned Bulgari (again, fact checker still asleep). Why not McD’s? Michelangelo had a patron, why shouldn’t you?
Susan Gable // Mar 31, 2005 at 12:28 pm
Yeah, why shouldn’t I? (G) Hmmmm…I wonder if my character eating a Big Mac opens me up to obesity lawsuits. ??? LOL.