Comments on: Rebranding A Publishing House, With Questions http://booksquare.com/rebranding-a-publishing-house-with-questions/ Dissecting the publishing industry with love and skepticism Thu, 09 Feb 2012 10:02:30 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Big Bad Book Blog » Blog Archive » Big Bad Book Blog Links 3-29-07 http://booksquare.com/rebranding-a-publishing-house-with-questions/comment-page-1/#comment-165469 Big Bad Book Blog » Blog Archive » Big Bad Book Blog Links 3-29-07 Thu, 29 Mar 2007 15:31:26 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165469 [...] Booksquare: Rebranding A Publishing House, With Questions “As part of our regular contemplation of the bookselling process, we recently turned our attention to branding. Branding, we believe, is a big problem for publishers. It is also, not surprisingly, a big problem for other major media, but we think it’s a problem for publishers especially.” [...] [...] Booksquare: Rebranding A Publishing House, With Questions “As part of our regular contemplation of the bookselling process, we recently turned our attention to branding. Branding, we believe, is a big problem for publishers. It is also, not surprisingly, a big problem for other major media, but we think it’s a problem for publishers especially.” [...]

]]> By: Times emit » Blog Archive » Links, March 2006 http://booksquare.com/rebranding-a-publishing-house-with-questions/comment-page-1/#comment-165468 Times emit » Blog Archive » Links, March 2006 Thu, 29 Mar 2007 09:17:01 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165468 [...] BookSquare continues to talk to publishers about building brands, this time in reference to Warner Books’ move to being called Grand Central. No great [...] [...] BookSquare continues to talk to publishers about building brands, this time in reference to Warner Books’ move to being called Grand Central. No great [...]

]]> By: Alison Kent http://booksquare.com/rebranding-a-publishing-house-with-questions/comment-page-1/#comment-165461 Alison Kent Tue, 27 Mar 2007 10:59:22 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165461 <i>‘Grand Central Publishing’ makes me think of railway stations.</i> According to the <a href="http://www.nytimes.com/2007/03/26/business/media/26warner.html?_r=2&oref=slogin&oref=slogin" rel="nofollow">NYT </a>article, that's not suprising: "Grand Central Publishing, she said, conveyed the company’s wide range of readers and the many genres it publishes. (...) Perhaps most significant is the company’s plan to move its offices late in April from the Time & Life Building on Sixth Avenue to 237 Park Avenue, up the block from<b> Grand Central Terminal</b> in Midtown Manhattan." ‘Grand Central Publishing’ makes me think of railway stations.

According to the NYT article, that’s not suprising:

“Grand Central Publishing, she said, conveyed the company’s wide range of readers and the many genres it publishes. (…) Perhaps most significant is the company’s plan to move its offices late in April from the Time & Life Building on Sixth Avenue to 237 Park Avenue, up the block from Grand Central Terminal in Midtown Manhattan.”

]]> By: Laura Vivanco http://booksquare.com/rebranding-a-publishing-house-with-questions/comment-page-1/#comment-165457 Laura Vivanco Mon, 26 Mar 2007 18:25:12 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165457 "“Blue Heron”; maybe it’s our innate crankiness, but who in the world even thought that was a good idea" Maybe they wanted to compete with birds that have already done well in publishing: Penguin, Puffin and Pelican? 'Grand Central Publishing' makes me think of railway stations. ““Blue Heron”; maybe it’s our innate crankiness, but who in the world even thought that was a good idea”

Maybe they wanted to compete with birds that have already done well in publishing: Penguin, Puffin and Pelican?

‘Grand Central Publishing’ makes me think of railway stations.

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