So You Were Wondering About Literary Publicists?

June 7th, 2005 · No Comments
by Booksquare

We see how this works: you move into someone else’s blog and invite all your friends over. Very clever. Dan Wickett is throwing a major party right now, and while we can’t keep up with all the posts, we’ll try to tap into various conversations as we wander around the room. You can click on recent posts to mingle with other guests.

Lauren Cerand talks about her journey into the world of independent publicity. If you’ve been paying attention to what’s going on the ‘hood, you know that Cerand’s clients are building buzz in a world where buzz is hard going.

I had no intention of ever getting into literary publicity. It’s difficult (for no rational reason) and the rewards are often few, but after being informed that a good friend’s book was going to be launched last summer with a resounding thud, I felt I had no choice but to take action. The publisher indicated that they weren’t going to promote the book online or on television; in the end, though, those were exactly the media I was able to use to make the book successful.

File Under: Tools and Craft