We are, quite understandably, enthusiastic about the idea of publishing giants using new technology to reach readers. Simon & Schuster, or rather Simon & Schuster Spotlight Entertainment (makes one wonder, no?), has officially entered the cell phone promotion market.
The new program will send text messages, excerpts, cover art, and whatever else fits on a cell phone to subscribers. Initial content will be geared toward women (He’s Just Not That Into You: The No-Excuses Truth to Understanding Guys – seems like a perfect fit, doesn’t it?).
S&S has partnered with a company called MobileSidewalk to push the content to cellphones, and we suppose we’re going to have to actually test the service. Intrepid reporter instincts and all, you know. Though we are concerned about the out-of-pocket expenses we might incur…
There will be “a nominal fee” for the content, with a portion of the revenue going to S&S.
And, of course, of that small portion going to the publisher, we’re certain an even smaller piece will flow back to the author.
Oh. Sorry. Today’s isn’t fantasy day.
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