Comments on: SXSWi 2010: Themes and Thoughts http://booksquare.com/sxswi-2010-themes-and-thoughts/ Dissecting the publishing industry with love and skepticism Thu, 09 Feb 2012 10:02:30 +0000 hourly 1 http://wordpress.org/?v=3.3 By: A Newbie’s View of SXSWI « Digital Discoveries http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-172757 A Newbie’s View of SXSWI « Digital Discoveries Sat, 19 Mar 2011 13:31:35 +0000 http://booksquare.com/?p=3600#comment-172757 [...] http://booksquare.com/sxswi-2010-themes-and-thoughts/ [...] [...] http://booksquare.com/sxswi-2010-themes-and-thoughts/ [...]

]]> By: Ovi Demetrian Jr http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-171701 Ovi Demetrian Jr Sun, 28 Mar 2010 01:31:19 +0000 http://booksquare.com/?p=3600#comment-171701 Great post, it looks like I went to some of the same panels you did at SXSW! My main takeaway is how independent content creators are starting to successfully promote themselves online. People like Gary Hustwit who did the Helvetica and Objectified documentaries (both great) pretty much handled all the marketing and distribution by himself! Great post, it looks like I went to some of the same panels you did at SXSW! My main takeaway is how independent content creators are starting to successfully promote themselves online. People like Gary Hustwit who did the Helvetica and Objectified documentaries (both great) pretty much handled all the marketing and distribution by himself!

]]> By: Chris Glennon http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-171696 Chris Glennon Mon, 22 Mar 2010 22:47:40 +0000 http://booksquare.com/?p=3600#comment-171696 Content, new technology, community, etc. We already have these things. Problem is, publishers are still marketing like they did 30 years ago. They are not leveraging marketing platforms that aggregate the existing social media and traditional marketing, utilize outbound marketing or leverage analytics for real-time marketing campaign updates. I also agree with Nicola's comment regarding user experience. Give readers the information they want (social media, author bios, trailer videos, sample content, etc) where they want it, when they want it. (Marketing 101: engage customers and increase product interaction = increased sales and strengthened brand loyalty) Content, new technology, community, etc. We already have these things. Problem is, publishers are still marketing like they did 30 years ago. They are not leveraging marketing platforms that aggregate the existing social media and traditional marketing, utilize outbound marketing or leverage analytics for real-time marketing campaign updates.

I also agree with Nicola’s comment regarding user experience. Give readers the information they want (social media, author bios, trailer videos, sample content, etc) where they want it, when they want it. (Marketing 101: engage customers and increase product interaction = increased sales and strengthened brand loyalty)

]]> By: Nicola Griffith http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-171691 Nicola Griffith Sat, 20 Mar 2010 00:57:37 +0000 http://booksquare.com/?p=3600#comment-171691 Good post! User experience. Yes. (I had to fight like a beast to get <a href="http://www.lambdaliterary.org" rel="nofollow">Lambda Literary</a>to not use those irritating-to-the-nth-degree drop-down menus. Users hate them. But proprietors love them because it's what they're used to.) Publishers should be thinking about their end users, not their immediate customers. That is, they should be thinking about their readers. Eh, but you know that; I'm preaching to the choir. SXSW sounds fabulous. I'm determined to get there, one day. Good post!

User experience. Yes. (I had to fight like a beast to get Lambda Literaryto not use those irritating-to-the-nth-degree drop-down menus. Users hate them. But proprietors love them because it’s what they’re used to.)

Publishers should be thinking about their end users, not their immediate customers. That is, they should be thinking about their readers. Eh, but you know that; I’m preaching to the choir.

SXSW sounds fabulous. I’m determined to get there, one day.

]]> By: Debbie Stier http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-171686 Debbie Stier Fri, 19 Mar 2010 20:22:16 +0000 http://booksquare.com/?p=3600#comment-171686 Great Post Kassia. Very insightful and thoughtful. Where will I see you next? What's the next conf? Great Post Kassia. Very insightful and thoughtful. Where will I see you next? What’s the next conf?

]]> By: Kevin Smokler http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-171685 Kevin Smokler Fri, 19 Mar 2010 17:58:59 +0000 http://booksquare.com/?p=3600#comment-171685 No thank you. It was a complete joy. Please come to BEA. No thank you. It was a complete joy. Please come to BEA.

]]> By: ReadHowYouWant http://booksquare.com/sxswi-2010-themes-and-thoughts/comment-page-1/#comment-171684 ReadHowYouWant Fri, 19 Mar 2010 17:43:32 +0000 http://booksquare.com/?p=3600#comment-171684 As usual, thanks for an extremely informative post. I always leave your pieces with a new set of answers and questions, which I think, is a great thing :) As usual, thanks for an extremely informative post. I always leave your pieces with a new set of answers and questions, which I think, is a great thing :)

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