Marketing For Introverts

Puzzling Over MySpace

February 12th, 2007 · 1 Comment

We woke today with grand plans to execute a post with brilliance and wit, but now we’re, well, thinking about the MySpace thing and, as always, remain puzzled by the media’s insistence that it’s going to save the world (when we all know that fate rests on the fragile shoulders of Peter Petrelli). While we’re [...]

File Under: Marketing For Introverts

1, 2, 3, 4, 5, 6 — Book Parties Made Easy

December 12th, 2006 · 1 Comment

About a month or so ago, we told a charming little story involving a bar, a girl, and a guest post. What you didn’t know (couldn’t know) was there was more to the story. It was through the girl (also known as Carolyn Turgeon) that we found the incredible artist and author, Molly Crabapple. [...]

File Under: Marketing For Introverts

This Penguin With Snow Crash Walks Into A Second Life

October 14th, 2006 · No Comments

Because we don’t want to create the impression that we think everything is bad in the world of publishing, we’d like to joyfully highlight something good: the juxtaposition of Penguin UK, Second Life, and Neal Stephenson’s Snow Crash. If it is sounds like a cool party, it is.
“Wha?” you say? “You mean someone’s finally put [...]

File Under: Marketing For Introverts

Three Easy Steps To Earning Money From Your Blog

October 9th, 2006 · 4 Comments

Last week, we link to an article with the grand plan of returning to the topic later that day. Days have a way of getting away from us. As do weeks. But we have been dwelling mentally on the subject, and woke up this morning ready to write about the all-important topic of making money [...]

File Under: Back To Basics · Marketing For Introverts · Non-Traditional Publishing

If Content Is King…

September 15th, 2006 · No Comments

We’re going to do something dangerous. We’re going to make an assumption (yes, yes, we know): we’re going to assume that a few of you are old enough to remember the olden days. Those halcyon moments of yore, when watching television meant taking what they wanted to show you, when listening to the radio meant [...]

File Under: Marketing For Introverts · The Future of Publishing

More Web Advice For Writers

September 12th, 2006 · 7 Comments

Let us start the day by returning to a topic near and dear to everyone’s heart: your website. For reasons that shall remain private, we have been doing a worldwide tour of author websites for the past several weeks, and can say that there’s something rotten in the state of websites.
First, the tough love. To [...]

File Under: Back To Basics · Marketing For Introverts

Analyzing Penguin’s Marketing Strategy Because We Can

September 8th, 2006 · 2 Comments

We are admittedly a bit a slow side this morning — the coffee maker is taking its sweet time, the slacker! — so perhaps we’re completely missing the punch line here. But we doubt it. See, Penguin is seeing a return to the magic of serialized novels as a way to build online buzz. Naturally, [...]

File Under: Books/Mags/Blogs · Marketing For Introverts

Suspension Of Belief

September 4th, 2006 · 2 Comments

The current trend in the blogging community is analysis and discussion of lonelygirl15, and we are ever-indulgent of trends. Hmm, no, that is not true. The fact of the matter is that lonelygirl15 is an example of our current thought process. Hey, you said, “BS, we really want to know what goes on in your [...]

File Under: Marketing For Introverts · Non-Traditional Publishing

Ending The Interview With A Bit Of Why

August 25th, 2006 · No Comments

After taking a break to set the world record for most meetings attended in a single hour (we also came close to most meetings in a single day), we return to our interview with the brilliant mind that is Booksquare.
In theory, this interview covers the who, what, when, where, why, and how of character blogging. [...]

File Under: Marketing For Introverts

Booksquare Interview, Part Two: Will She Ever Shut Up?

August 23rd, 2006 · 2 Comments

As the week continues to break the World Crawling Record, we continue our lengthy discussion with one of our favorite people. For those just catching up — and, yes, we are implying that you missed yesterday’s brilliance — we are answering the question that nobody has bothered to ask us. Yet. Sad but true: we [...]

File Under: Marketing For Introverts