We woke today with grand plans to execute a post with brilliance and wit, but now we’re, well, thinking about the MySpace thing and, as always, remain puzzled by the media’s insistence that it’s going to save the world (when we all know that fate rests on the fragile shoulders of Peter Petrelli). While we’re [...]
Marketing For Introverts
Puzzling Over MySpace
February 12th, 2007 · 1 Comment
File Under: Marketing For Introverts
1, 2, 3, 4, 5, 6 — Book Parties Made Easy
December 12th, 2006 · 1 Comment
About a month or so ago, we told a charming little story involving a bar, a girl, and a guest post. What you didn’t know (couldn’t know) was there was more to the story. It was through the girl (also known as Carolyn Turgeon) that we found the incredible artist and author, Molly Crabapple. [...]
File Under: Marketing For Introverts
This Penguin With Snow Crash Walks Into A Second Life
October 14th, 2006 · No Comments
Because we don’t want to create the impression that we think everything is bad in the world of publishing, we’d like to joyfully highlight something good: the juxtaposition of Penguin UK, Second Life, and Neal Stephenson’s Snow Crash. If it is sounds like a cool party, it is.
“Wha?” you say? “You mean someone’s finally put [...]
File Under: Marketing For Introverts
Three Easy Steps To Earning Money From Your Blog
October 9th, 2006 · 4 Comments
Last week, we link to an article with the grand plan of returning to the topic later that day. Days have a way of getting away from us. As do weeks. But we have been dwelling mentally on the subject, and woke up this morning ready to write about the all-important topic of making money [...]
File Under: Back To Basics · Marketing For Introverts · Non-Traditional Publishing
If Content Is King…
September 15th, 2006 · No Comments
We’re going to do something dangerous. We’re going to make an assumption (yes, yes, we know): we’re going to assume that a few of you are old enough to remember the olden days. Those halcyon moments of yore, when watching television meant taking what they wanted to show you, when listening to the radio meant [...]
File Under: Marketing For Introverts · The Future of Publishing
More Web Advice For Writers
September 12th, 2006 · 7 Comments
Let us start the day by returning to a topic near and dear to everyone’s heart: your website. For reasons that shall remain private, we have been doing a worldwide tour of author websites for the past several weeks, and can say that there’s something rotten in the state of websites.
First, the tough love. To [...]
File Under: Back To Basics · Marketing For Introverts
Analyzing Penguin’s Marketing Strategy Because We Can
September 8th, 2006 · 2 Comments
We are admittedly a bit a slow side this morning — the coffee maker is taking its sweet time, the slacker! — so perhaps we’re completely missing the punch line here. But we doubt it. See, Penguin is seeing a return to the magic of serialized novels as a way to build online buzz. Naturally, [...]
File Under: Books/Mags/Blogs · Marketing For Introverts
Suspension Of Belief
September 4th, 2006 · 2 Comments
The current trend in the blogging community is analysis and discussion of lonelygirl15, and we are ever-indulgent of trends. Hmm, no, that is not true. The fact of the matter is that lonelygirl15 is an example of our current thought process. Hey, you said, “BS, we really want to know what goes on in your [...]
File Under: Marketing For Introverts · Non-Traditional Publishing
Ending The Interview With A Bit Of Why
August 25th, 2006 · No Comments
After taking a break to set the world record for most meetings attended in a single hour (we also came close to most meetings in a single day), we return to our interview with the brilliant mind that is Booksquare.
In theory, this interview covers the who, what, when, where, why, and how of character blogging. [...]
File Under: Marketing For Introverts
Booksquare Interview, Part Two: Will She Ever Shut Up?
August 23rd, 2006 · 2 Comments
As the week continues to break the World Crawling Record, we continue our lengthy discussion with one of our favorite people. For those just catching up — and, yes, we are implying that you missed yesterday’s brilliance — we are answering the question that nobody has bothered to ask us. Yet. Sad but true: we [...]
File Under: Marketing For Introverts