The Business of Publishing

The Market That Is Yours To Lose

March 17th, 2008 · 12 Comments

I have a serious question for you. What if thousands of kids were reading and writing and nobody bothered to notice? I swear it’s happening. We are raising a nation of readers, writers, artists, and even activists. Better, we are raising a nation of communicators.
Now we have nurture and protect this new wonder.
I’m serious. All [...]

File Under: The Future of Publishing

The Book Is Not The Territory

March 11th, 2008 · 7 Comments

It’s like we invented the written word, and we decided to only write books.

Anyone cringing? Feeling a twinge of guilt? Sort of thinking “that’s me, that’s what I’m doing”? Then, “But, hey, books are the be-all and end-all of storytelling, I’m cool.”
No worries, mates! That quote wasn’t directed at you. Jane McGonigal was talking to [...]

File Under: Non-Traditional Publishing

The Art of Conversation

March 10th, 2008 · 5 Comments

I’m still trying to create some coherence from this year’s SXSW Interactive Festival. Lots of ideas coming in, very few coming out. I think there’s a high level meeting happening in my brain. Presumably, the neurons will let me know when it’s time for me to get involved. In the meantime, one quick thought about [...]

File Under: Marketing For Introverts · Perennials

The Myth of Sisyphus

March 4th, 2008 · 8 Comments

While I wait patiently for the kind folks at Hatchette to send me a Sony eReader (surely I am the next logical step in their process), I am thinking about the myth of Sisyphus. You recall it, of course: Sisyphus mails tons of ARCs and press releases to a closely guarded mailing list, only to [...]

File Under: Marketing For Introverts

Blogging In The 21st Century

February 25th, 2008 · 17 Comments

I swear this is going to be my last TOC 2008-related post*. There is one more topic that has been rattling around BSHQ and, well, it’s time to get it out in the open. Blogging. It’s good, it’s bad, it’s ugly, and it’so misunderstood. We need have some frank discussion.

There is no such thing as [...]

File Under: Marketing For Introverts · Perennials

Putting The Multidirectional In Conversation

February 20th, 2008 · 2 Comments

Last night, I missed my bookclub*. My fault. I hate missing my bookclub meetings, but, well, someone screwed up her calendar. No names. When I first joined, I was a paranoid newcomer who thought it was about intellectual discussion and critical analysis. I read some serious dreck before I caught on. Maybe your bookclub trudges [...]

File Under: The Future of Publishing

What Have You Done For Me Lately?

February 17th, 2008 · 18 Comments

I am not worried about the future of the book. I am not worried about the future of reading. I am not worried about the future of spelling (I am almost-but-not-quite ready to accept the “spelling is relative” argument, !@#$ British and their extraneous use of “U”). I am worried about the future of publishers.
Your [...]

File Under: The Future of Publishing

Cranky, Cranky Post About People Who Don’t Think Before They Write

February 12th, 2008 · 8 Comments

Way back in the day, I was all hot diggety dog (is there a correct spelling for diggety?) about defenders of traditional media dismissing the blogosphere as nothing but a bunch of noise. Since even I can hit prey when shooting fish in a barrel, the sport of exposing holes in logic grew wearisome. I [...]

File Under: Reviewing Reviewing

Tools of Change: Next Week, For Everybody

February 6th, 2008 · 1 Comment

Imagine, if you will, a bright, cold Tuesday morning in New York City. But you don’t mind the chill outside because you’re inside, attending Day 2 of the second annual O’Reilly Tools of Change conference. In fact, at this moment, the only worry on you mind is what fantastic session to attend (don’t worry, I’m [...]

File Under: The Future of Publishing

A Little Friendly Bragging

January 28th, 2008 · 11 Comments

One of the privileges of being me (as opposed to one of the privileges of living with me) is that I have brilliant, smart, creative friends. And I don’t brag about them (brag on them? I am told this is proper English, but my people don’t speak this way) often enough. And I should. So [...]

File Under: Marketing For Introverts