The Accessibility Lesson

October 27th, 2004 · No Comments
by Booksquare

We know…you’re wondering how we’re going to turn a story on pale yellow ink in a cookbook into a cautionary tale for writers. We admit, the task seems daunting at first. After all, it isn’t the author who makes such decisions. That’s what art departments and whatnot are for. One would think authors are off the hook.

Except, as all of you know, we expect that you have websites and use them to actively promote yourselves. Your site is, quite possibly, the most important promotional tool you have (barring a lovely six-figure marketing budget). But what if you put a website up and nobody can use it? Have you ever looked at your site from the perspective of people who use it? The blind, the color blind, the mobility disabled?

It’s sort of like the old joke: if a website falls in the forest, can anyone hear it? In this case, it’s can everybody read it. We strongly suggest that you consider accessiblity for your website. After all, if your visitors can’t read your name, does it really count as publicity?

File Under: Tools and Craft