The Cover Matters, And Other Truths In Publishing

March 24th, 2006 · 2 Comments
by Booksquare

To nobody’s surprise, the right cover for a book does matter. We note this only because we’re not sure what we find more fascinating: that a major publishing conference would have a session on this topic or that Publisher’s Weekly would do an article on the session.

Then again, it’s possible that what really caught our attention was this:

In closing [Walter] Weintz said publishers need to remember what he calls the ‘five Ps’ when it comes to moving books: knowing your Product, doing the right Packaging, giving it the right Price, doing the correct Promotion and getting the best Point of sale.

Uh, what about Positioning?

File Under: Square Pegs

2 responses so far ↓

  • Gina // Mar 25, 2006 at 6:38 am

    It’s funny how we can analyze something to death, researching and researching only to come to the same conclusion that common sense screamed from the get go.

    How they come up with covers and the marketing ideas behind it is absolutely fascinating to me. I’d love to sit in for some of those meetings when they discuss which cover to put on a book.

  • Jennifer // Jan 26, 2009 at 12:51 pm

    Jennifer
    I am a writer of childrens and teen novels, please do check out my website to see the synopsis of all my stories. This is a lovely and colourful site. I believe that these stories would make fabulous viewing, which the entire family would enjoy. Having talent as a writer is one thing, however finding a publisher to consider the work is no easy task. Especially an unknown author. Gee, does anyone ever give anyone a chance these days. God didn’t give me this talent for nothing. Someone out there needs to take a look at these stories and consider them, please. Thank you. Who knows I might just get a lucky break. God willing.

    Please do check out my web site at: Site Address: jkmf.webs.com
    Email: jenpen@info.bw