The Cover Matters, And Other Truths In Publishing

March 24th, 2006 · 2 Comments
by Booksquare

To nobody’s surprise, the right cover for a book does matter. We note this only because we’re not sure what we find more fascinating: that a major publishing conference would have a session on this topic or that Publisher’s Weekly would do an article on the session.

Then again, it’s possible that what really caught our attention was this:

In closing [Walter] Weintz said publishers need to remember what he calls the ‘five Ps’ when it comes to moving books: knowing your Product, doing the right Packaging, giving it the right Price, doing the correct Promotion and getting the best Point of sale.

Uh, what about Positioning?

File Under: Square Pegs

2 responses so far ↓

  • Gina // Mar 25, 2006 at 6:38 am

    It’s funny how we can analyze something to death, researching and researching only to come to the same conclusion that common sense screamed from the get go.

    How they come up with covers and the marketing ideas behind it is absolutely fascinating to me. I’d love to sit in for some of those meetings when they discuss which cover to put on a book.

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