The Gabe Kaplan Demographic: Now Younger Than Ever

June 8th, 2006 · No Comments
by Booksquare

This week, MediaBistro turns it fine eye to Tricia Boczkowski of Simon Spotlight Entertainment — one of those imprints we’ve never fully grasped, so we do appreciate the additional information. Spotlight is specifically geared to capture the attention of the ever-lucrative 18-to-34 demographic. All that slacking and lounging could be spent reading you know.

Now, we think it’s fair to say that even when we were officially part of the 18-to-34 generation, we didn’t have a clue about our peers. Now that we edged (ha!) past that group, we feel our elder statesman-like viewpoint serves us well. Meaning, yeah, we’re getting a bit of disconnect from the following two statements. First:

We set out with the goal of publishing books for the 18-to-34-year-old demographic, in the hopes of reaching readers who weren’t necessarily being catered to by other imprints.


I’m really excited about the list we’re building right now. We have some amazing books coming out in the next year—Tommy Chong, Jerry Heller, Foxy Brown, Phil Gordon, Gabe Kaplan, The Rejection Collection, Mortified—all stuff you’ll be hearing a lot about in the coming months.

Gabe Kaplan? Gabe Kaplan? Was there a Gabe Kaplan renaissance and nobody told us?

Boczkowski (and we thought our last name was a typing challenge) does, to our delight, offer up the most candid comment we’ve heard from an editor in a while:

While I don’t really want to impose any limits on what kinds of proposals are sent to me, because you never know when you’ll take a shine to something, I also don’t want to have to wade through a lot of crap. Just don’t send me crap… unless, of course, it’s so crappy that it’s hilarious, and will make for an entertaining editorial meeting.

File Under: Publishers and Editors