The Worst They Can Say Is No

April 29th, 2005 · No Comments
by Booksquare

One of the hazards of shyness is a fear of approaching strangers and asking questions. It’s the stuttering, the red face, the inability to form coherent sentences (though they always sound good in one’s mind). Sometimes, however, desire thwarts shyness, and we (the terminally shy) walk right up and ask for what we want*. Sometimes that’s all you have to do in the book world as well.

Well, ask and then build a campaign, but why quibble over details?

In an innovative effort to raise the visibility of literature in translation, two nonprofit literary presses and a small indie house have formed an alliance with two corporate imprints to coordinate a special promotional display called Reading the World, which launches May 1 at about 80 independent bookstores.

* – We then retreat to a quiet place to dissect the horror of our brazeness.

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