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	<title>Comments on: &#8216;Tis Better to Lose a Sale Than Sell an eBook?</title>
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	<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/</link>
	<description>Dissecting the publishing industry with love and skepticism</description>
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		<title>By: Melissa Newman</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170133</link>
		<dc:creator>Melissa Newman</dc:creator>
		<pubDate>Fri, 31 Jul 2009 19:03:27 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170133</guid>
		<description>As a 20-year veteran of the newspaper industry -- editor, publisher and other titles, I can tell you that this is a huge mistake -- to be worried about scooping oneself is ridiculous. Back in the day when newspapers were the only game in town -- the Internet entered and we had no idea what to do. So, we did the most stupid of things -- nothing. We refused to have our content online for fear it would hurt newspaper print sales. Inevitably, what you &quot;won&#039;t&quot; do the competition &quot;will.&quot; Newspapers who immediately embraced this new online source for news are for the most part still in business. Those who chose to be selfish and place themselves on &quot;print only island&quot; are perishing - some more quickly than others. Readers are going to read and &quot;they&quot; will choose the medium in which they read. E-publish or perish -- just ask anyone in the newspaper right now what they&#039;re worried about and they&#039;ll tell you, their job.</description>
		<content:encoded><![CDATA[<p>As a 20-year veteran of the newspaper industry &#8212; editor, publisher and other titles, I can tell you that this is a huge mistake &#8212; to be worried about scooping oneself is ridiculous. Back in the day when newspapers were the only game in town &#8212; the Internet entered and we had no idea what to do. So, we did the most stupid of things &#8212; nothing. We refused to have our content online for fear it would hurt newspaper print sales. Inevitably, what you &#8220;won&#8217;t&#8221; do the competition &#8220;will.&#8221; Newspapers who immediately embraced this new online source for news are for the most part still in business. Those who chose to be selfish and place themselves on &#8220;print only island&#8221; are perishing &#8211; some more quickly than others. Readers are going to read and &#8220;they&#8221; will choose the medium in which they read. E-publish or perish &#8212; just ask anyone in the newspaper right now what they&#8217;re worried about and they&#8217;ll tell you, their job.</p>
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		<title>By: Stephanie Chandler</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170104</link>
		<dc:creator>Stephanie Chandler</dc:creator>
		<pubDate>Mon, 27 Jul 2009 00:21:14 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170104</guid>
		<description>Excellent job on this post. I&#039;m an avid consumer of books and I&#039;ll buy in hardcover or paperback (personally, I prefer paperback, but I&#039;ll take what I can get). I&#039;ve held off on buying a Kindle because I read a lot of business books and too many titles aren&#039;t yet available.  I have similar grumbles about audio books as I listen to lots of those too. In fact, the main reason I own an iPod is to listen to audio books. Traditional publishers: Pay attention! You&#039;re killing your business by not taking advantage of all the distribution channels.</description>
		<content:encoded><![CDATA[<p>Excellent job on this post. I&#8217;m an avid consumer of books and I&#8217;ll buy in hardcover or paperback (personally, I prefer paperback, but I&#8217;ll take what I can get). I&#8217;ve held off on buying a Kindle because I read a lot of business books and too many titles aren&#8217;t yet available.  I have similar grumbles about audio books as I listen to lots of those too. In fact, the main reason I own an iPod is to listen to audio books. Traditional publishers: Pay attention! You&#8217;re killing your business by not taking advantage of all the distribution channels.</p>
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		<title>By: Carolyn Jewel</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170073</link>
		<dc:creator>Carolyn Jewel</dc:creator>
		<pubDate>Tue, 21 Jul 2009 17:52:05 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170073</guid>
		<description>I buy some hardback books, but not very many. I have to REALLY want the book. For such books, I&#039;d buy the hardback anyway, whether there was a digital version or not.

For all other books, I just won&#039;t pay that much. I&#039;ll wait for the paperback edition. What I will do, however, and have done, is buy a digital version ($9.99) to read it right away and then ALSO buy the paperback when it comes out (if I liked/loved the book) so my analog collection is complete.

For  me, a digital copy available at first release = 2 sales.</description>
		<content:encoded><![CDATA[<p>I buy some hardback books, but not very many. I have to REALLY want the book. For such books, I&#8217;d buy the hardback anyway, whether there was a digital version or not.</p>
<p>For all other books, I just won&#8217;t pay that much. I&#8217;ll wait for the paperback edition. What I will do, however, and have done, is buy a digital version ($9.99) to read it right away and then ALSO buy the paperback when it comes out (if I liked/loved the book) so my analog collection is complete.</p>
<p>For  me, a digital copy available at first release = 2 sales.</p>
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		<title>By: Friday Link Love 7/17 &#124; Brad&#8217;s Reader</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170051</link>
		<dc:creator>Friday Link Love 7/17 &#124; Brad&#8217;s Reader</dc:creator>
		<pubDate>Fri, 17 Jul 2009 15:40:48 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170051</guid>
		<description>[...] &#8216;Tis better to lose a sale than sell an ebook [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8216;Tis better to lose a sale than sell an ebook [...]</p>
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		<title>By: Hez</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170046</link>
		<dc:creator>Hez</dc:creator>
		<pubDate>Fri, 17 Jul 2009 00:42:25 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170046</guid>
		<description>i couldn&#039;t agree more with kassia...if i go to a bookshop to buy a new book i&#039;m keen to read, only to find it&#039;s available only in expensive hardcover (which i can&#039;t afford, and actually i prefer paperback formats anyway)...i simply wait for the paperback to come out. but i need something to read then and there, so i spend my money on another title. and then by the time that paperback comes out i might have forgotten about it, or borrowed it from the library or somebody else...</description>
		<content:encoded><![CDATA[<p>i couldn&#8217;t agree more with kassia&#8230;if i go to a bookshop to buy a new book i&#8217;m keen to read, only to find it&#8217;s available only in expensive hardcover (which i can&#8217;t afford, and actually i prefer paperback formats anyway)&#8230;i simply wait for the paperback to come out. but i need something to read then and there, so i spend my money on another title. and then by the time that paperback comes out i might have forgotten about it, or borrowed it from the library or somebody else&#8230;</p>
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		<title>By: Steve Klingaman</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170043</link>
		<dc:creator>Steve Klingaman</dc:creator>
		<pubDate>Thu, 16 Jul 2009 22:23:51 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170043</guid>
		<description>You make some compelling points, and I respect that you have grabbed the ears of publishers with an in-your-face point of view.  One small point:  you lose me in implying that buying the DVD is somehow better than the theatrical release.  It is a second-tier experience for all but a few.  The extra material, while interesting, is not a deal-maker.  And, after all, why buy?  Rent!

Question:  before e-books, would you have purchased the hard cover edition or waited for the paperback?</description>
		<content:encoded><![CDATA[<p>You make some compelling points, and I respect that you have grabbed the ears of publishers with an in-your-face point of view.  One small point:  you lose me in implying that buying the DVD is somehow better than the theatrical release.  It is a second-tier experience for all but a few.  The extra material, while interesting, is not a deal-maker.  And, after all, why buy?  Rent!</p>
<p>Question:  before e-books, would you have purchased the hard cover edition or waited for the paperback?</p>
]]></content:encoded>
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	<item>
		<title>By: Factotum</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170042</link>
		<dc:creator>Factotum</dc:creator>
		<pubDate>Thu, 16 Jul 2009 21:50:06 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170042</guid>
		<description>Hi Miki,

fair comment.  I guess I was generalising to prove a point.  I know a lot of STM and Academic publishers in the UK that have embraced e-books.  

I personally think piracy is generally as a result of what the market wants not being available.   There&#039;s a lot of evidence to support that.

I think e-books should be the perfect media for any texts with with footnotes, endnotes bibliographies and appendices.   If e-books aren&#039;t using that functionality or delivering it well then that&#039;s another story.</description>
		<content:encoded><![CDATA[<p>Hi Miki,</p>
<p>fair comment.  I guess I was generalising to prove a point.  I know a lot of STM and Academic publishers in the UK that have embraced e-books.  </p>
<p>I personally think piracy is generally as a result of what the market wants not being available.   There&#8217;s a lot of evidence to support that.</p>
<p>I think e-books should be the perfect media for any texts with with footnotes, endnotes bibliographies and appendices.   If e-books aren&#8217;t using that functionality or delivering it well then that&#8217;s another story.</p>
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	<item>
		<title>By: Miki</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170040</link>
		<dc:creator>Miki</dc:creator>
		<pubDate>Thu, 16 Jul 2009 17:06:47 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170040</guid>
		<description>Re: Trade publishers are a very conservative lot. For an idea of where the market is I think you could do a lot worse than look at Academic/STM publishers, who have embraced e-books (and POD for that matter).

I work at an academic press and I can tell you that most academic presses have NOT embraced ebooks. And here are a couple of reasons why: 

Academic books make up the largest segment of pirated ebook material. There are at least 30 sites that I know of that actively post illegal copies of STM and humanities titles for students. This leads to lost sales for publishers, and also contributes to palgiarism, which is a huge and growing problem.

Our authors, who are all scholars, need their work in print to qualify for tenure and promotion at their universities. E-books just do not have the street cred yet. If you think publishers are slow to change, try talking to an academic advisory board!

And scholarly books aren&#039;t &quot;read&quot; in the same way as trade books. Footnotes, endnotes, bibliographies, and appendices just do not function properly on e-readers. 

And, just to head off any criticism about textbook pricing, I&#039;m not talking about textbooks here. I&#039;m talking about scholarly monographs, which at our press, we price as low as we can to ease the burden on students (in the $25-$29 range.)</description>
		<content:encoded><![CDATA[<p>Re: Trade publishers are a very conservative lot. For an idea of where the market is I think you could do a lot worse than look at Academic/STM publishers, who have embraced e-books (and POD for that matter).</p>
<p>I work at an academic press and I can tell you that most academic presses have NOT embraced ebooks. And here are a couple of reasons why: </p>
<p>Academic books make up the largest segment of pirated ebook material. There are at least 30 sites that I know of that actively post illegal copies of STM and humanities titles for students. This leads to lost sales for publishers, and also contributes to palgiarism, which is a huge and growing problem.</p>
<p>Our authors, who are all scholars, need their work in print to qualify for tenure and promotion at their universities. E-books just do not have the street cred yet. If you think publishers are slow to change, try talking to an academic advisory board!</p>
<p>And scholarly books aren&#8217;t &#8220;read&#8221; in the same way as trade books. Footnotes, endnotes, bibliographies, and appendices just do not function properly on e-readers. </p>
<p>And, just to head off any criticism about textbook pricing, I&#8217;m not talking about textbooks here. I&#8217;m talking about scholarly monographs, which at our press, we price as low as we can to ease the burden on students (in the $25-$29 range.)</p>
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		<title>By: Joseph Harris</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170035</link>
		<dc:creator>Joseph Harris</dc:creator>
		<pubDate>Thu, 16 Jul 2009 12:59:21 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170035</guid>
		<description>Lots of interesting personal views, and personal habits. But as I so often find in this discussion people talk apples and oranges and chalk and cheese.

Publishing is an unmbrella word that covers so many different niches, genres and activities that the idea there is just one answer seems uninformed.

Yes, of course ebooks are going to grow in importance. In some fields - science fiction is one and erotica may be another - it appears to be very successful both as digital offerings and as ebooks driving print sales.

On the other hand, if you research US and UK sales, the rise of the print book from new technology such as POD is phenomenal; up some 600 percent in titles since 2002.

The percentage of book sales verifiably ebook is miniscule at present. And some small publisher sales are not included in print industry income figures.

When this is compared with the music industry the differences are rearely appreciated. While book buyers have only been exposed to the digital file for a decade, the music listener has been using them in many ways such as the Walkman [remember that?].

But the music industry too is not a monolith. Pop music is almost completely different to classical, orchestral and shows.

Even in discussing the decline in pop sales one possibility is never discussed. That pop music just isn&#039;t as popular as it was - especially as the recession begins to bite.

And the internet, which has probably done more for print books sales than for ebooks, is hardly out of nappies in terms of experience and maturity.

At a guess the whole digital file market in a couple of decades will be somewhere under 50% of the whole and print books will have held fairly steady as reading in toto grows.

The social changes that are likely from the technological revolution have not really even started yet, and may not go in the expected directions anyway.

A very interesting time, as the Chinese say.</description>
		<content:encoded><![CDATA[<p>Lots of interesting personal views, and personal habits. But as I so often find in this discussion people talk apples and oranges and chalk and cheese.</p>
<p>Publishing is an unmbrella word that covers so many different niches, genres and activities that the idea there is just one answer seems uninformed.</p>
<p>Yes, of course ebooks are going to grow in importance. In some fields &#8211; science fiction is one and erotica may be another &#8211; it appears to be very successful both as digital offerings and as ebooks driving print sales.</p>
<p>On the other hand, if you research US and UK sales, the rise of the print book from new technology such as POD is phenomenal; up some 600 percent in titles since 2002.</p>
<p>The percentage of book sales verifiably ebook is miniscule at present. And some small publisher sales are not included in print industry income figures.</p>
<p>When this is compared with the music industry the differences are rearely appreciated. While book buyers have only been exposed to the digital file for a decade, the music listener has been using them in many ways such as the Walkman [remember that?].</p>
<p>But the music industry too is not a monolith. Pop music is almost completely different to classical, orchestral and shows.</p>
<p>Even in discussing the decline in pop sales one possibility is never discussed. That pop music just isn&#8217;t as popular as it was &#8211; especially as the recession begins to bite.</p>
<p>And the internet, which has probably done more for print books sales than for ebooks, is hardly out of nappies in terms of experience and maturity.</p>
<p>At a guess the whole digital file market in a couple of decades will be somewhere under 50% of the whole and print books will have held fairly steady as reading in toto grows.</p>
<p>The social changes that are likely from the technological revolution have not really even started yet, and may not go in the expected directions anyway.</p>
<p>A very interesting time, as the Chinese say.</p>
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		<title>By: Kassia Krozser</title>
		<link>http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/comment-page-1/#comment-170026</link>
		<dc:creator>Kassia Krozser</dc:creator>
		<pubDate>Thu, 16 Jul 2009 02:42:32 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tis-better-to-lose-a-sale-than-sell-an-ebook/#comment-170026</guid>
		<description>I thank everyone for their comments. It&#039;s clearly a topic that needs more discussion. I asked Dominque Raccah if she&#039;d post some comments she made privately, and she agreed. I cannot tell you all how much I appreciate her willingness to speak up. I&#039;ll be coming back with specific responses as time permits (I&#039;m traveling now), but want to point you to this response as food for thought:

&lt;a href=&quot;http://ow.ly/hooy&quot; rel=&quot;nofollow&quot;&gt;Delaying Ebook Releases: A Publisher Weighs In&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I thank everyone for their comments. It&#8217;s clearly a topic that needs more discussion. I asked Dominque Raccah if she&#8217;d post some comments she made privately, and she agreed. I cannot tell you all how much I appreciate her willingness to speak up. I&#8217;ll be coming back with specific responses as time permits (I&#8217;m traveling now), but want to point you to this response as food for thought:</p>
<p><a href="http://ow.ly/hooy" rel="nofollow">Delaying Ebook Releases: A Publisher Weighs In</a></p>
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