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	<title>Comments on: Tools. Change.</title>
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	<description>Dissecting the publishing industry with love and skepticism</description>
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		<title>By: fritz freiheit.com blog » Link dump</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171673</link>
		<dc:creator>fritz freiheit.com blog » Link dump</dc:creator>
		<pubDate>Fri, 12 Mar 2010 22:02:36 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171673</guid>
		<description>[...] Tools. Change. &#124; Booksquare (Publishing, Ebook) [...]</description>
		<content:encoded><![CDATA[<p>[...] Tools. Change. | Booksquare (Publishing, Ebook) [...]</p>
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		<title>By: Richard Curtis</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171670</link>
		<dc:creator>Richard Curtis</dc:creator>
		<pubDate>Tue, 09 Mar 2010 18:25:15 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171670</guid>
		<description>@Kassia  Thanks for your terrific summary of the state of the industry.  I was going to say &quot;both industries&quot; but, as you point out, all publishing is digital and it&#039;s just a matter of who&#039;s on the cutting edge and who&#039;s on the trailing edge.  In a few years we&#039;ll all be on the same edge.

@John Maxwell re authors writing in XML/HTML.  It was not very long ago that publishers began requiring authors to deliver a Word file when turning in manuscripts.  There was a lot of bitching from the Luddites and for a while there was even a movement to charge publishers for formatting their books for them. After all (they argued), think of all the time and money publishers are saving on typesetting costs.  Publishers quashed that idea and in time, submitting a book in Word or a similarly suitable document format became part of the author&#039;s contractual obligation.  

The point is that authors learned a new skill and after a while no one thought twice about submitting Word documents.

I have no doubt that authors will adapt to markup language the same way and will feel as liberated as they did when they gave up their manual typewriters for word processors.

Richard</description>
		<content:encoded><![CDATA[<p>@Kassia  Thanks for your terrific summary of the state of the industry.  I was going to say &#8220;both industries&#8221; but, as you point out, all publishing is digital and it&#8217;s just a matter of who&#8217;s on the cutting edge and who&#8217;s on the trailing edge.  In a few years we&#8217;ll all be on the same edge.</p>
<p>@John Maxwell re authors writing in XML/HTML.  It was not very long ago that publishers began requiring authors to deliver a Word file when turning in manuscripts.  There was a lot of bitching from the Luddites and for a while there was even a movement to charge publishers for formatting their books for them. After all (they argued), think of all the time and money publishers are saving on typesetting costs.  Publishers quashed that idea and in time, submitting a book in Word or a similarly suitable document format became part of the author&#8217;s contractual obligation.  </p>
<p>The point is that authors learned a new skill and after a while no one thought twice about submitting Word documents.</p>
<p>I have no doubt that authors will adapt to markup language the same way and will feel as liberated as they did when they gave up their manual typewriters for word processors.</p>
<p>Richard</p>
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		<title>By: Kassia Krozser</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171662</link>
		<dc:creator>Kassia Krozser</dc:creator>
		<pubDate>Thu, 04 Mar 2010 16:43:52 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171662</guid>
		<description>Dude -- my husband reads these comments! Oh, right, my husband was at the party. He was happy as long as he didn&#039;t have to dance.

Truly, though, I am an introvert. I just happen to be an extremely social introvert. I promise I crawled back into my the shell the very next day.</description>
		<content:encoded><![CDATA[<p>Dude &#8212; my husband reads these comments! Oh, right, my husband was at the party. He was happy as long as he didn&#8217;t have to dance.</p>
<p>Truly, though, I am an introvert. I just happen to be an extremely social introvert. I promise I crawled back into my the shell the very next day.</p>
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		<title>By: Nic Boshart</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171661</link>
		<dc:creator>Nic Boshart</dc:creator>
		<pubDate>Thu, 04 Mar 2010 16:38:43 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171661</guid>
		<description>Yeah, back to this introvert comment, I do remember someone pulling me onto the dance floor and cutting a pretty mean rug at the tweet-up. 

Just saying.</description>
		<content:encoded><![CDATA[<p>Yeah, back to this introvert comment, I do remember someone pulling me onto the dance floor and cutting a pretty mean rug at the tweet-up. </p>
<p>Just saying.</p>
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		<title>By: Kassia Krozser</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171658</link>
		<dc:creator>Kassia Krozser</dc:creator>
		<pubDate>Wed, 03 Mar 2010 22:43:25 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171658</guid>
		<description>Did someone suggest using Word as an HTML export tool (oh, okay, I see the comment)? If so, please raise your hand and prepare to be rapped on the knuckles. Seriously, kids, it&#039;s bad. I cannot overemphasize how bad the Word HTML is. Please, don&#039;t do it. Though, @Joe, I would say at least one of the commenters has achieved the goal of valid, semantic XHTML. And he&#039;s doing great work with publishing tools. I would never call out a commenter (cough, John, cough), of course.

Other responses (short as I&#039;m traveling and jetlagged)...@Rich, I suspect we will have this conversation many times. I don&#039;t know who will pay whom for what, but I am convinced that the responsibility for much of this work will fall on the shoulders of editors. They are closest to the manuscript and best positioned to handle this job. How it will shake out is still being determined (what will we call this role, what skill sets are required, how this falls into the workflow). But the current process is unsustainable. It costs more to do it the hard way, and maybe the savings realized will be passed to editorial (one can hope).</description>
		<content:encoded><![CDATA[<p>Did someone suggest using Word as an HTML export tool (oh, okay, I see the comment)? If so, please raise your hand and prepare to be rapped on the knuckles. Seriously, kids, it&#8217;s bad. I cannot overemphasize how bad the Word HTML is. Please, don&#8217;t do it. Though, @Joe, I would say at least one of the commenters has achieved the goal of valid, semantic XHTML. And he&#8217;s doing great work with publishing tools. I would never call out a commenter (cough, John, cough), of course.</p>
<p>Other responses (short as I&#8217;m traveling and jetlagged)&#8230;@Rich, I suspect we will have this conversation many times. I don&#8217;t know who will pay whom for what, but I am convinced that the responsibility for much of this work will fall on the shoulders of editors. They are closest to the manuscript and best positioned to handle this job. How it will shake out is still being determined (what will we call this role, what skill sets are required, how this falls into the workflow). But the current process is unsustainable. It costs more to do it the hard way, and maybe the savings realized will be passed to editorial (one can hope).</p>
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		<title>By: bookslanduk</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171655</link>
		<dc:creator>bookslanduk</dc:creator>
		<pubDate>Wed, 03 Mar 2010 17:46:54 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171655</guid>
		<description>What i suggest is technologies are in its way to bring something new to us. so following something that is usual is waste of time and energy. Programmers are giving lots of constraints for the user. some site may enable flash. java script. many does not do that. Lets upgrade our self with new trends</description>
		<content:encoded><![CDATA[<p>What i suggest is technologies are in its way to bring something new to us. so following something that is usual is waste of time and energy. Programmers are giving lots of constraints for the user. some site may enable flash. java script. many does not do that. Lets upgrade our self with new trends</p>
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		<title>By: Joe Clark</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171654</link>
		<dc:creator>Joe Clark</dc:creator>
		<pubDate>Wed, 03 Mar 2010 14:18:34 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171654</guid>
		<description>Do &lt;em&gt;not&lt;/em&gt; use Microsoft Word as an “HTML”-export tool, since what it exports is nothing like HTML.

Now, then. Of course it will be difficult bordering on impossible to get authors to write in HTML first. Inevitably there will be post-facto conversion, but if you think that’s simple, you’ve already proven your markup sucks.

Anyone who thinks markup is simple is bad at markup. I assure you this applies quite handily to “simple” books like novels.

Can anyone who has left a comment on this post convert a book chapter to valid, &lt;em&gt;semantic&lt;/em&gt; XHTML 1.1 (as required by ePub), with correct character encoding and readable CSS?

In any length of time, with any tools?

Somehow I doubt it.</description>
		<content:encoded><![CDATA[<p>Do <em>not</em> use Microsoft Word as an “HTML”-export tool, since what it exports is nothing like HTML.</p>
<p>Now, then. Of course it will be difficult bordering on impossible to get authors to write in HTML first. Inevitably there will be post-facto conversion, but if you think that’s simple, you’ve already proven your markup sucks.</p>
<p>Anyone who thinks markup is simple is bad at markup. I assure you this applies quite handily to “simple” books like novels.</p>
<p>Can anyone who has left a comment on this post convert a book chapter to valid, <em>semantic</em> XHTML 1.1 (as required by ePub), with correct character encoding and readable CSS?</p>
<p>In any length of time, with any tools?</p>
<p>Somehow I doubt it.</p>
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		<title>By: Theresa M. Moore</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171636</link>
		<dc:creator>Theresa M. Moore</dc:creator>
		<pubDate>Mon, 01 Mar 2010 23:56:43 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171636</guid>
		<description>I have taught myself to do just about everything to publish a book, and even offer a guidebook on my site. Having said that, the process of publishing and marketing a book is based on one&#039;s knowledge base, workflow and attention to all the niggling details. Since I create my manuscript digitally, it&#039;s just a matter of converting the file into an HTML page, which Word does already. It&#039;s no brainer that publishers usiing the traditional model are falling behind, and it will only be a matter of time before authors begin to self-publish as a matter of course. I can realize a bigger profit doing that than expecting the big guys to man up to and do the math for me.</description>
		<content:encoded><![CDATA[<p>I have taught myself to do just about everything to publish a book, and even offer a guidebook on my site. Having said that, the process of publishing and marketing a book is based on one&#8217;s knowledge base, workflow and attention to all the niggling details. Since I create my manuscript digitally, it&#8217;s just a matter of converting the file into an HTML page, which Word does already. It&#8217;s no brainer that publishers usiing the traditional model are falling behind, and it will only be a matter of time before authors begin to self-publish as a matter of course. I can realize a bigger profit doing that than expecting the big guys to man up to and do the math for me.</p>
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		<title>By: Diana</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171634</link>
		<dc:creator>Diana</dc:creator>
		<pubDate>Mon, 01 Mar 2010 19:26:16 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171634</guid>
		<description>Wow! What an incredibly informative post! Thanks!</description>
		<content:encoded><![CDATA[<p>Wow! What an incredibly informative post! Thanks!</p>
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		<title>By: John Maxwell</title>
		<link>http://booksquare.com/tools-change/comment-page-1/#comment-171632</link>
		<dc:creator>John Maxwell</dc:creator>
		<pubDate>Mon, 01 Mar 2010 18:39:29 +0000</pubDate>
		<guid isPermaLink="false">http://booksquare.com/tools-change/#comment-171632</guid>
		<description>@Jeff -- If you write a blog, you are already writing in XML. Millions of people write in XML every single day, because XML is web-native technology. The fact that it&#039;s HTML instead of some complicated document type does not change the basic fact.

In the Pragmatic Programmers&#039; presentation, they made two points here: first, that the markup language they use was designed specifically for their (tech/programming) books, and that it was made to be as simple as possible; second, that if the content was simpler (like the kind of prose most of us read most of the time), you could get away with even simpler markup. That&#039;s where good old HTML becomes relevant as XML that even authors can write in.

All that&#039;s required is a toolchain that connects web-based content with the other kinds of things you need (like ePub and print and whatnot). We&#039;re working on that at SFU, and we&#039;re not the only ones...</description>
		<content:encoded><![CDATA[<p>@Jeff &#8212; If you write a blog, you are already writing in XML. Millions of people write in XML every single day, because XML is web-native technology. The fact that it&#8217;s HTML instead of some complicated document type does not change the basic fact.</p>
<p>In the Pragmatic Programmers&#8217; presentation, they made two points here: first, that the markup language they use was designed specifically for their (tech/programming) books, and that it was made to be as simple as possible; second, that if the content was simpler (like the kind of prose most of us read most of the time), you could get away with even simpler markup. That&#8217;s where good old HTML becomes relevant as XML that even authors can write in.</p>
<p>All that&#8217;s required is a toolchain that connects web-based content with the other kinds of things you need (like ePub and print and whatnot). We&#8217;re working on that at SFU, and we&#8217;re not the only ones&#8230;</p>
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