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	<title>Comments on: Why Did The Reader Cross The Aisle?</title>
	<atom:link href="http://booksquare.com/why-did-the-reader-cross-the-aisle/feed/" rel="self" type="application/rss+xml" />
	<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/</link>
	<description>Dissecting the publishing industry with love and skepticism</description>
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		<title>By: Helen E. H. Madden</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-168873</link>
		<dc:creator>Helen E. H. Madden</dc:creator>
		<pubDate>Fri, 16 Jan 2009 03:38:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-168873</guid>
		<description>I&#039;m preparing for a science fiction conference this weekend, and I&#039;m moderating a panel on cross genre books and the issues associated with marketing and displaying those books.  You&#039;re article was extremely helpful in helping me organize my thoughts.  I&#039;m very glad I found this blog!  Many thanks!</description>
		<content:encoded><![CDATA[<p>I&#8217;m preparing for a science fiction conference this weekend, and I&#8217;m moderating a panel on cross genre books and the issues associated with marketing and displaying those books.  You&#8217;re article was extremely helpful in helping me organize my thoughts.  I&#8217;m very glad I found this blog!  Many thanks!</p>
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		<title>By: Mitzi</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166325</link>
		<dc:creator>Mitzi</dc:creator>
		<pubDate>Wed, 15 Aug 2007 09:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166325</guid>
		<description>I cross the aisle frequently. I&#039;m a cross-genre/gender reader. But I&#039;m a woman...hear me roar? Or, more decidedly, watch me spend my money.

Women buy more books - women read male authors more than male authors read women authors.

But in fiction, the genre I read depends on what I want at that time. Confusing? You should see the books I&#039;m reading: a cozy mystery, a paranormal (excuse me - 2 paranormals that could be niched as romance), a nonfiction about auditory hallucinations, and a nonfiction about Gettysburg (the Battle). Oh, wait - I forgot the nonfiction about crows.

Maybe this is why I love Amazon - I can cross the aisle without moving my lazy butt. ;-)

Unfortunately - I really think the genres have appeared in the last few decades as the marketing departments of the growing publishing conglomerates began deciding what to publish - instead of editors.

This may be why there are some very good writers going the self-pubbed route or the small press route. They would love an editor - just not the marketing department - until they&#039;re ready to...uh...market the damn book.

But JMHO</description>
		<content:encoded><![CDATA[<p>I cross the aisle frequently. I&#8217;m a cross-genre/gender reader. But I&#8217;m a woman&#8230;hear me roar? Or, more decidedly, watch me spend my money.</p>
<p>Women buy more books &#8211; women read male authors more than male authors read women authors.</p>
<p>But in fiction, the genre I read depends on what I want at that time. Confusing? You should see the books I&#8217;m reading: a cozy mystery, a paranormal (excuse me &#8211; 2 paranormals that could be niched as romance), a nonfiction about auditory hallucinations, and a nonfiction about Gettysburg (the Battle). Oh, wait &#8211; I forgot the nonfiction about crows.</p>
<p>Maybe this is why I love Amazon &#8211; I can cross the aisle without moving my lazy butt. <img src='http://booksquare.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Unfortunately &#8211; I really think the genres have appeared in the last few decades as the marketing departments of the growing publishing conglomerates began deciding what to publish &#8211; instead of editors.</p>
<p>This may be why there are some very good writers going the self-pubbed route or the small press route. They would love an editor &#8211; just not the marketing department &#8211; until they&#8217;re ready to&#8230;uh&#8230;market the damn book.</p>
<p>But JMHO</p>
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	<item>
		<title>By: Mitzi</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166324</link>
		<dc:creator>Mitzi</dc:creator>
		<pubDate>Wed, 15 Aug 2007 09:24:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166324</guid>
		<description>I cross the aisle frequently. I&#039;m a cross-genre/gender reader. But I&#039;m a woman...hear me roar? Or, more decidedly, watch me spend my money.

Women buy more books - women read male authors more than male authors read women authors.

But in fiction, the genre I read depends on what I want at that time. Confusing? You should see the books I&#039;m reading: a cozy mystery, a paranormal (excuse me - 2 paranormals that could be niched as romance), a nonfiction about auditory hallucinations, and a nonfiction about Gettysburg (the Battle). Oh, wait - I forgot the nonfiction about crows.

Maybe this is why I love Amazon - I can cross the aisle without moving my lazy butt. ;-)

Unfortunately - I really think the genres have appeared in the last few decades as the marketing departments of the growing publishing conglomerates began deciding what to publish - instead of editors.

This may be way there are some very good writers going the self-pubbed route. They would love an editor - just not the marketing department - until they&#039;re ready to...uh...market the damn book.

But JMHO</description>
		<content:encoded><![CDATA[<p>I cross the aisle frequently. I&#8217;m a cross-genre/gender reader. But I&#8217;m a woman&#8230;hear me roar? Or, more decidedly, watch me spend my money.</p>
<p>Women buy more books &#8211; women read male authors more than male authors read women authors.</p>
<p>But in fiction, the genre I read depends on what I want at that time. Confusing? You should see the books I&#8217;m reading: a cozy mystery, a paranormal (excuse me &#8211; 2 paranormals that could be niched as romance), a nonfiction about auditory hallucinations, and a nonfiction about Gettysburg (the Battle). Oh, wait &#8211; I forgot the nonfiction about crows.</p>
<p>Maybe this is why I love Amazon &#8211; I can cross the aisle without moving my lazy butt. <img src='http://booksquare.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Unfortunately &#8211; I really think the genres have appeared in the last few decades as the marketing departments of the growing publishing conglomerates began deciding what to publish &#8211; instead of editors.</p>
<p>This may be way there are some very good writers going the self-pubbed route. They would love an editor &#8211; just not the marketing department &#8211; until they&#8217;re ready to&#8230;uh&#8230;market the damn book.</p>
<p>But JMHO</p>
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		<title>By: Bruce</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166289</link>
		<dc:creator>Bruce</dc:creator>
		<pubDate>Thu, 09 Aug 2007 21:49:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166289</guid>
		<description>Great article, thanks.
One thing that we will be doing in our shop in the coming weeks is putting in one big group, divided along geographic lines, all our History, travel guides, travelogues, politics, some biographies, exploration. In other words, everything about China will be in the China section of the World area. Everything from a bio on Mao, history on the Ming and a tourist guides to the great wall...hope it works.</description>
		<content:encoded><![CDATA[<p>Great article, thanks.<br />
One thing that we will be doing in our shop in the coming weeks is putting in one big group, divided along geographic lines, all our History, travel guides, travelogues, politics, some biographies, exploration. In other words, everything about China will be in the China section of the World area. Everything from a bio on Mao, history on the Ming and a tourist guides to the great wall&#8230;hope it works.</p>
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		<title>By: Susan</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166287</link>
		<dc:creator>Susan</dc:creator>
		<pubDate>Thu, 09 Aug 2007 13:36:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166287</guid>
		<description>FYI: I search regularly for science fiction and fantasy and this is the first time your site came up.  Loved your title, read your article, and--as an educator--applied the same question to my students&#039; attention or lack of it.  So, I crossed the road and was rewarded with new ideas.  Thank you!</description>
		<content:encoded><![CDATA[<p>FYI: I search regularly for science fiction and fantasy and this is the first time your site came up.  Loved your title, read your article, and&#8211;as an educator&#8211;applied the same question to my students&#8217; attention or lack of it.  So, I crossed the road and was rewarded with new ideas.  Thank you!</p>
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		<title>By: Deborah Smith</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166272</link>
		<dc:creator>Deborah Smith</dc:creator>
		<pubDate>Tue, 07 Aug 2007 18:22:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166272</guid>
		<description>One of the perennial topics at romance writer conferences is &quot;What trends are the editors buying this year?&quot; The obsession with micro-managed categories sometimes gets as detailed as which varieties of sex acts are still forbidden by Publisher A while being boffo successful for Publisher B. Are vampires in or out? Are more suspense novels needed, or instead their kissing cousin, Romantic Suspense? Chick-lit, Mom-lit, no-lit? Humor or no humor? Sagas? Fugetaboutet. Long, sexy, Regency historicals? You want &#039;em with or without comedy? Westerns? Civil War? How about werewolves in the Civil War? But every year, editors sit with straight faces and tell authors that the key point remains to write a good book.</description>
		<content:encoded><![CDATA[<p>One of the perennial topics at romance writer conferences is &#8220;What trends are the editors buying this year?&#8221; The obsession with micro-managed categories sometimes gets as detailed as which varieties of sex acts are still forbidden by Publisher A while being boffo successful for Publisher B. Are vampires in or out? Are more suspense novels needed, or instead their kissing cousin, Romantic Suspense? Chick-lit, Mom-lit, no-lit? Humor or no humor? Sagas? Fugetaboutet. Long, sexy, Regency historicals? You want &#8216;em with or without comedy? Westerns? Civil War? How about werewolves in the Civil War? But every year, editors sit with straight faces and tell authors that the key point remains to write a good book.</p>
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		<title>By: Clive Warner</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166267</link>
		<dc:creator>Clive Warner</dc:creator>
		<pubDate>Mon, 06 Aug 2007 20:13:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166267</guid>
		<description>Readers are already writing there own books, isn&#039;t that called fanfic?</description>
		<content:encoded><![CDATA[<p>Readers are already writing there own books, isn&#8217;t that called fanfic?</p>
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		<title>By: Donald Linn</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166265</link>
		<dc:creator>Donald Linn</dc:creator>
		<pubDate>Mon, 06 Aug 2007 18:40:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166265</guid>
		<description>And (apropos lunch) don&#039;t forget Marie&#039;s salad dressing.he first one in a jar rather than an hour-glass bottle, and more importantly, the first to be sold in the fresh vegetable section where the salad fixin&#039;s belong.

The bad news, however, is that the big time bricks and mortar book retailers force publishers to categorize titles with something called BISAC codes. A certain chain based in Ann Arbor makes life even more difficult for publishers by having their own categorization system. This makes  it virtually impossible to &#039;tag&#039; a book in the same way that Amazon&#039;s &quot;recommendations&quot; feature does (though, shockingly, many of Amazon&#039;s tie-ins are paid for as well) and why it&#039;s hard to cross-pollinate categories within the physical store.

And that, in turn, is why (notwithstanding the fact that I love browsing bookstores) the web is really the only place I look for books these days.</description>
		<content:encoded><![CDATA[<p>And (apropos lunch) don&#8217;t forget Marie&#8217;s salad dressing.he first one in a jar rather than an hour-glass bottle, and more importantly, the first to be sold in the fresh vegetable section where the salad fixin&#8217;s belong.</p>
<p>The bad news, however, is that the big time bricks and mortar book retailers force publishers to categorize titles with something called BISAC codes. A certain chain based in Ann Arbor makes life even more difficult for publishers by having their own categorization system. This makes  it virtually impossible to &#8216;tag&#8217; a book in the same way that Amazon&#8217;s &#8220;recommendations&#8221; feature does (though, shockingly, many of Amazon&#8217;s tie-ins are paid for as well) and why it&#8217;s hard to cross-pollinate categories within the physical store.</p>
<p>And that, in turn, is why (notwithstanding the fact that I love browsing bookstores) the web is really the only place I look for books these days.</p>
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		<title>By: Elora Fink</title>
		<link>http://booksquare.com/why-did-the-reader-cross-the-aisle/comment-page-1/#comment-166264</link>
		<dc:creator>Elora Fink</dc:creator>
		<pubDate>Mon, 06 Aug 2007 18:34:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.booksquare.com/archives/2007/08/06/2490/#comment-166264</guid>
		<description>You said: &quot;The question roiling in the scary place that is my mind is whether or not strict genre categorization serves a book well.&quot; 

My writers&#039; group has six members, three of whom are multi-published genre fiction writers, and they fret constantly over the niche-ifying of their books. Two of them have branched into other genres, but had some difficulty getting those manuscripts accepted. The most frequent reason given by editors for rejection: &quot;We love the book, but we can&#039;t figure out how to market it.&quot; (Another reason, hinted at but not expressed by some rejecting editors, was doubted that the authors could really &quot;write&quot; properly in the new genres.)

Eventually my friends found publishers willing to take a chance on them in the different genres, fortunately for my friends&#039; careers and for the reading public (who otherwise would have missed some great books). 

Nevertheless, circumventing the limitations of genre-niching remains a frequent topic of discussion at our weekly meetings. One author who started out writing historical romance took a male-sounding pseudonym for her historical mysteries, and yet another masculine name for her espionage thrillers. That&#039;s because statistics showed that many men simply will not buy books written by female authors (although women authors have no issues with buying books written by male authors). 

(FYI, I&#039;ve been reading the Booksquare blog for around three years. I don&#039;t recall how I came across it--probably a link on a webpage or another blog--but Booksquare is the first blog that caught my interest enough for me to read it regularly, which led eventually to my deciding to create a blog of my own. I have an RSS feed to Booksquare on my Yahoo home page now, so I won&#039;t miss any posts.)</description>
		<content:encoded><![CDATA[<p>You said: &#8220;The question roiling in the scary place that is my mind is whether or not strict genre categorization serves a book well.&#8221; </p>
<p>My writers&#8217; group has six members, three of whom are multi-published genre fiction writers, and they fret constantly over the niche-ifying of their books. Two of them have branched into other genres, but had some difficulty getting those manuscripts accepted. The most frequent reason given by editors for rejection: &#8220;We love the book, but we can&#8217;t figure out how to market it.&#8221; (Another reason, hinted at but not expressed by some rejecting editors, was doubted that the authors could really &#8220;write&#8221; properly in the new genres.)</p>
<p>Eventually my friends found publishers willing to take a chance on them in the different genres, fortunately for my friends&#8217; careers and for the reading public (who otherwise would have missed some great books). </p>
<p>Nevertheless, circumventing the limitations of genre-niching remains a frequent topic of discussion at our weekly meetings. One author who started out writing historical romance took a male-sounding pseudonym for her historical mysteries, and yet another masculine name for her espionage thrillers. That&#8217;s because statistics showed that many men simply will not buy books written by female authors (although women authors have no issues with buying books written by male authors). </p>
<p>(FYI, I&#8217;ve been reading the Booksquare blog for around three years. I don&#8217;t recall how I came across it&#8211;probably a link on a webpage or another blog&#8211;but Booksquare is the first blog that caught my interest enough for me to read it regularly, which led eventually to my deciding to create a blog of my own. I have an RSS feed to Booksquare on my Yahoo home page now, so I won&#8217;t miss any posts.)</p>
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