Comments on: Why Publishers Should Blog

By: What K-12 Publishers Can Learn from Trade Publishers | The Teich Group

What K-12 Publishers Can Learn from Trade Publishers | The Teich Group — Sat, 05 Nov 2011 21:38:05 +0000

[...] In a recent post at Booksquare, a blog about the book industry, Kassua Krozser has this to say on one our favorite topics – why publishers should add blogs to their websites: [...]

By: Publisher Membership | PlumSocial.com Clients

Publisher Membership | PlumSocial.com Clients — Wed, 19 Oct 2011 09:31:57 +0000

[...] tp="4" tt="W" ra="49.99" rp="1" rt="M" rr="1" rrt="" rra="1" image="default" output="button" /]Publisher Membership excerpt [s2Member-PayPal-Button level="4" ccaps="" desc="Publisher Membership" ps="paypal" lc="" cc="USD" [...]

By: Ronaldo

Ronaldo — Mon, 11 Oct 2010 13:38:58 +0000

To write a blog about every single book a publishing house releases every single season is simply insane. Only a person not in the trenches and outside the publishing industry loop would suggest it.

Think about it, you would need someone to read every single book, then second, you need that same person to blog about the said book. A publishing house like Random would need thousands of dedicated readers and bloggers to do just that, it’s simply not economical (especially these days), since there is no science behind marketing books

By: To Blog or Not to Blog, is That Still a Question? | Colleen Callery's blog

To Blog or Not to Blog, is That Still a Question? | Colleen Callery's blog — Sat, 09 Oct 2010 01:48:35 +0000

[...] in talking about them. Kassia Krozer, from Booksquare, emphasizes this point in her article Why Publishers Should Blog. Instead of being intimidated or reluctant to embrace corporate blogging, the publishing industry [...]

By: Alex Cruz

Alex Cruz — Sun, 19 Sep 2010 07:53:20 +0000

Mega-publisher Simon & Schuster have recently relaunched their website. It has loads of interesting things for authors and readers, but what is particularly of note to me is the Author Resources section.

Under the sub-section of Online Tips and Tools, they promote the use of blogs, social media, book sites and video for authors who want to market themselves and their books. This is essentially the Author 2.0 Model where you have a central hub site with lots of ’spokes’ linking to it and bringing you people, traffic and sales from around the net.

The need for an author platform has been talked about for a few years now, but it seems the mainstream publishers are now actively encouraging it, even for established authors. I don’t think the tools S&S list are well researched or easy to use, so here are some other resources you can use to get started.

By: Publishers Should Blog « Chazz Writes

Publishers Should Blog « Chazz Writes — Wed, 18 Aug 2010 17:49:19 +0000

[...] by Chazz on 08/18/2010 For a great post on how publishers often lose marketing opportunities, read Booksquare on why publishers should blog. It seems fairly obvious, and yet, so many do not. That’s something they don’t make [...]

By: Collaboration and community « Brambletye Publishing Blog

Collaboration and community « Brambletye Publishing Blog — Tue, 09 Jun 2009 12:03:36 +0000

[...] Krozser, Kassia. “Why Publishers Should Blog.” 23 June 2008. Booksquare blog. http://booksquare.com/why-publishers-should-blog/ [...]

By: Sophie Holmes

Sophie Holmes — Thu, 25 Sep 2008 18:28:27 +0000

Some publishers do blog and here’s a great example:

http://www.between-the-lines.co.uk

By: Caryn

Caryn — Thu, 17 Jul 2008 23:29:17 +0000

In my position at a small scholarly press, I write copy for our catalog, back covers, ads, and Website. Maybe I can shed some light from a publishing/marketing side–points I didn’t see mentioned previously. First, think about any familiar book. You probably know the author, but do you know the publisher? Generally, publishers wisely focus on promoting authors. Second, there is the issue of credibility. Would you really believe a publisher gushing over their own book? Thus, publishers seek third-party reviews (with hopefully, lots of gushing). Third, publishers’ direct customers are generally book distributors, resellers, and libraries, rather than individuals. Publishers provide resources for them–often behind-the-scenes. All that being said, I do find your comments interesting. Maybe I underestimated the importance of publishers’ Websites in the lives of readers. Maybe I’ll start a blog after all.

By: The Teich Group » What K-12 Publishers Can Learn from Trade Publishers

The Teich Group » What K-12 Publishers Can Learn from Trade Publishers — Thu, 10 Jul 2008 12:55:44 +0000

[...] about the book industry, Kassua Krozser has this to say on one our favorite topics – why publishers should add blogs to their websites: While there is no way for publishers to control the message about their books — the discussion is [...]