Articles from March 2010

Thoughts on Transmedia Storytelling, or, Is It Right for Every Story?

March 30th, 2010 · 12 Comments

In last week’s post, I noted some of the questions our South by Southwest panel received from the audience. One, in particular, needed more time and space to address: what’s the deal with publishing and its slow adoption of transmedia storytelling, a concept that includes some types of enhanced ebooks. According the person asking the […]

File Under: Non-Traditional Publishing

SXSWi 2010: Themes and Thoughts

March 19th, 2010 · 7 Comments

And it happened. Traditional book publishers were out in force at South by Southwest Interactive this year. I was pleased to see so many stepping outside the publisher bubble and into the crazy interactive bubble. I was even more pleased by the breadth of sessions my compatriots attended. Foursquare tells all, my friends! I don’t […]

File Under: Square Pegs