Today’s conundrum: what makes an agency a “boutique” versus an ordinary agency? And, if you’re not a boutique, does that spell disaster? Or, if everyone’s a boutique agency, except those agencies that aren’t, is there an even hotter buzzword to describe a small, selective, hands-on agency? Just curious.
Of course, this has nothing to do with the topic at hand. In this case, boutique means an agency filled with agents looking for just about every type of project out there. David Gernert, Erin Hosier, Tracy Howell, Karen Rudnicki, and Matt Williams represent a wide range of fiction and non-fiction. So wide, we suggest you head straight for this profile to get the nitty gritty.
Vitals: The Gernert Company, 136 East 57th St, 15th floor, New York, NY 10022, (212) 838-7777, (212) 838-6020 (fax). Discerning readers will note the lack of a website; they will also recall that such a lack puts an agency on our “tsk tsk” list…
