–For older readers demand more quality writing and interesting ideas/plots from your authors (I am one of the over 50 readership group; remember, we have disposable income so please don’t slight our piece of your market). My friends and I are eclectic readers (fiction, non-fiction, etc.), reasonably educated, and selective.

-The same may be true for your younger readership. I can only use my daughter and her friends as examples. First, they are amazing (average three kids, soccer moms, college educated) and believe it or not, do find time to read. They want something a little deeper than your average bodice-ripper. A recent example is Good Grief by Lolly Winston. They also enjoy inspirational but not sappy novels.

Most likely you’ll always have the audience who is interested in the hard-core romance; it just may be wearing a little thin. After all, if that’s what they want there’s always day-time soaps, cable tv, and/or Desperate Housewives.

-increase the support of your inspirational line in terms of quality and authors. Life’s challenges are more serious since 9/11 and many people seem to be soul-searching.

That’s all! Thanks for listening.