Comments on: Brilliance Penetrates Our Lack of Sleep https://booksquare.com/brilliance-penetrates-our-lack-of-sleep/?utm_source=rss&utm_medium=rss&%23038;utm_campaign=brilliance-penetrates-our-lack-of-sleep Dissecting the publishing industry with love and skepticism Thu, 07 Apr 2005 00:03:43 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Brenda Coulter https://booksquare.com/brilliance-penetrates-our-lack-of-sleep/#comment-57278 Thu, 07 Apr 2005 00:03:43 +0000 http://www.booksquare.com/archives/2005/04/05/1186/#comment-57278 Well, again, as far as showing the things on publishers’ and authors’ websites, the trick is getting people to those sites in the first place. And if people are already there, a VidLit presentation would be superfluous. But while it seems to me that using the things for advertising elsewhere on the web would be very expensive (I’m guessing–we don’t see that many video ads for any other products) I absolutely love your idea about the CD giveaways. Publishers could promote several titles at a time.

I bet you eat a lot of fish, dontcha, Booksquare? Just like Jeeves.

]]> By: Booksquare https://booksquare.com/brilliance-penetrates-our-lack-of-sleep/#comment-57075 Wed, 06 Apr 2005 15:32:37 +0000 http://www.booksquare.com/archives/2005/04/05/1186/#comment-57075 What I’m thinking is that there is more potential for vid-lit than an author’s website. Using Flash as an example (and here’s where I display the sum total of my knowledge about Flash), the files are small. Publishers could use these short films as advertisements on their sites or other sites. They could be burned onto CDs (heck, a compilation of films) and given away at trade shows or conferences or mailed to reviewers as part of regular promotional activities, heck they can even be put into magazines or newspapers.

Traditional promotion doesn’t seem to be working — this is actually a great way to let readers learn more about a book (see today’s post about the NYT section that doesn’t even go that far…so not helpful!).

]]> By: Brenda Coulter https://booksquare.com/brilliance-penetrates-our-lack-of-sleep/#comment-56112 Tue, 05 Apr 2005 17:09:35 +0000 http://www.booksquare.com/archives/2005/04/05/1186/#comment-56112 Vid-lit sure sounds sexy, but maybe we should slow down and remind ourselves that before people can view a book’s “trailer”, they must first be enticed to the author’s website or blog. I’m afraid promoting books through vid-lit on the web will, in most cases, be very much like screening “coming attractions” to an empty theatre.

]]> By: Ed https://booksquare.com/brilliance-penetrates-our-lack-of-sleep/#comment-56098 Tue, 05 Apr 2005 16:52:58 +0000 http://www.booksquare.com/archives/2005/04/05/1186/#comment-56098 All insomniacs see the future, whether it is their will or not. Perhaps it is the mind forcing the body into a certain dreamy sensory mode to retain a certain perspective that has been lacking in their everyday existence. But it’s much better, I think, then a casual drug habit.

In any event, hope you get some zees/zeds soon.

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