Comments on: BS, Lazy

By: Lewis

Lewis — Wed, 02 Apr 2008 14:26:44 +0000

Take a look at what Echo Music has done for the music industry. They built an entire business helping manage musicians fan bases at a time when the record labels (publishers) didn’t want to touch either that or their web site. Read the copy on their front page and tell me you couldn’t just plug “author” in there instead: http://www.helloecho.com/

By: Kassia Krozser

Kassia Krozser — Wed, 02 Apr 2008 02:58:50 +0000

Yen — I’m glad I struck a chord. This is a topic that we talk about quite often at BS headquarters (or, rather BS temporary headquarters as HQ is being remodeled to fit the 21st century). Social media isn’t an end — creating a profile should be part of an overall strategy. And that strategy needs to include pushing the fan base to the author’s/artist’s real estate.

Another reason for this is that users of social networks tend to come and go. Lots of people create accounts, “friend” like crazy, and then move on to the next big thing. If you don’t have some sort of way to contact them outside that social networking site, then you’re losing out on potential readers.

By: Morning Brief — April 1, 2008 « The Book Publicity Blog

Morning Brief — April 1, 2008 « The Book Publicity Blog — Tue, 01 Apr 2008 13:51:47 +0000

[…] Krozser of Booksquare pointed out an interesting piece on Medialoper that talked about maintaining contact lists.Â More […]

By: Yen

Yen — Tue, 01 Apr 2008 13:39:18 +0000

Thanks for pointing this out. In publishing, we sometimes suggest that authors establish social networking profiles. It’s a good idea (for the right author), but I at least hadn’t considered the possibility of an author building up a huge fan base and then potentially losing those contacts if the site went bust.