Doing It For The Kids

June 22nd, 2004 · No Comments
by Booksquare

Did we mention the highly commercial nature of children’s books? Not, of course, that we’re suggesting anything of the sort is the reason behind the new partnership between LEGO and Scholastic. That would be cynical. After all, it’s easier on the kids of they already have pre-written stories about their LEGO characters rather than making them up themselves.

File Under: Publishers and Editors