Comments on: eBook Customers: Less Testosterone Than You Think

By: samiam

samiam — Thu, 05 Jun 2008 04:05:24 +0000

So what is the total customer base for e-books? Everyone talks about sales numbers and the growing number of e-book titles. But how big is the customer base?

By: Kassia Krozser

Kassia Krozser — Tue, 30 Oct 2007 00:43:38 +0000

While the expenses were handled by my “people” — every blogger needs an entourage — I have been assured that the facility was the finest in the state of Hawaii. Though now I’m wondering. Seems like I was given a lot of medicine in the form of mai tais. I should ask the staff to look into the place’s accreditation.

But as for the resting part, it worked! I am back to my normally cranky self.

By: Clive Warner

Clive Warner — Mon, 29 Oct 2007 21:19:20 +0000

“The BS team is taking a well-deserved rest cure”
— AHa! “Rest Cure”, eh. Reminds me of getting a bit too “emotional”. So did you spot Lindsay in there? We’re all agog to know how expensive your rehab facility is!

By: Kirk Biglione

Kirk Biglione — Sun, 28 Oct 2007 23:41:59 +0000

To put this into perspective, the same gentlemen also explained that “nobody listens to audiobooks”. He seemed willing to dismiss whole industries that don’t conform with his limited world view.

By: Bernita

Bernita — Sat, 27 Oct 2007 13:06:22 +0000

" I think he means I was moments away from practicing the few karate moves Iâ€ve mastered..." ~chortle, cheers~ Thank you.

By: Joe Wikert

Joe Wikert — Tue, 23 Oct 2007 21:25:27 +0000

Malle, as a publisher myself I applaud your efforts on the e-content front. I’m curious to know more about how your customers are reading your e-books. Do you have any information you could share to tell us whether they’re reading them on a computer screen, cell phone or some other device? Does one platform significantly outweigh all the others?

Also, your pricing model is limited by the fact that your print books are already so darned low priced! I visited your site and every book I looked at was less than $10. You offer customers a deal that’s slightly less than the cover price for print products and then something just slightly lower than that for the e-book. The books my group publishes are mostly in the $30-$40 range and my gut tells me customers won’t pay more than half that price for e-book versions. Have you done any research or experiments with e-book pricing that you could share?

Thanks!

By: Kassia Krozser

Kassia Krozser — Tue, 23 Oct 2007 05:00:30 +0000

Diana, you’ll note that I had a small amount of wine before this discussion. I’m sure that it had nothing to do with the fact that over the course of the conversation, the husband noted that I was getting “all worked up”. I think he means I was moments away from practicing the few karate moves I’ve mastered. Yes, this man was an ivory tower elite, moreso in the sense that he doesn’t live in the real world.

I’m really impressed with Harlequin’s aggressive move in this area. It not only reflects a commitment to online technology, but also an acknowledgment of what their customers seek now and are likely to seek in the future. It’s sort of funny to have people tell me that women (normal women — I’d say like you and me, but, well, I’m guessing you’re as normal as I am — I mean) don’t buy ebooks. It’s clear that this bias doesn’t look beyond the major labels and into the reality of what people are actually buying and reading.

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By: Diana Hunter

Diana Hunter — Mon, 22 Oct 2007 21:47:51 +0000

Your introductory comment about the “gentleman’s” remark that women don’t buy ebooks must be one of the same group that looks down their noses at the romance genre as a whole. Because while the publishers of other genre are sitting in their ivory towers sipping tea and discussing the latest “literary” offering, the rest of us are down here in the trenches, selling our books to plenty of women…and some men…some of whom reside in coastal cities and some who do not.

grrr

Diana, author of 12 ebook offerings in the erotic romance genre, who promises to behave herself and not be on her high horse when confronted by such “gentlemen.”
Maybe.