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While we continue to wrap our pathetic little mind around the idea of televised literary awards, someone else has gone and put thought into the whole enterprise. We’re guessing coffee addict. Don’t get us wrong, if it weren’t for Awards Season, we’d live in a place of endless summer. Dull, dull, dull, and now we’re beyond intrigued by the idea of Thomas Pynchon laying down props to his favorite designer. Seriously, we hope as the Quill Awards move from grand idea to televised spectacle, the buzz will build until the audience share exceeds that of Lost.

• Is Quill award more plumage than pen?