Comments on: How Many Times Must One Question Be Asked? https://booksquare.com/how-many-times-must-one-question-be-asked/?utm_source=rss&utm_medium=rss&%23038;utm_campaign=how-many-times-must-one-question-be-asked Dissecting the publishing industry with love and skepticism Fri, 29 Apr 2005 14:30:57 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Booksquare https://booksquare.com/how-many-times-must-one-question-be-asked/#comment-68376 Fri, 29 Apr 2005 14:30:57 +0000 http://www.booksquare.com/archives/2005/04/28/1282/#comment-68376 My, what a thing to see at the crack of dawn. Luckily only one eye is open! And this is what I’m talkin’ about — getting the big mouths to speak. Maybe rather than wondering what the next Code might be, publishers should be out there trying to build it.

]]> By: Susan Gable https://booksquare.com/how-many-times-must-one-question-be-asked/#comment-68355 Fri, 29 Apr 2005 12:45:13 +0000 http://www.booksquare.com/archives/2005/04/28/1282/#comment-68355 I recently had the good fortune to hear author Harlan Corben speak. He happens to be a friend of Dan Brown. (Stop wincing, Booksquare, and stay with me on this. I promise it will be worth your time. (g) )

Anyway, you know that “word of mouth phenomena” otherwise known as Da Vinci Code? You know how that word of mouth got started? According to Mr. Corben, the publisher sent out 2,000 arcs, including 2 to each of the B&N’s in the country. Those booksellers read the book, many enjoyed it, and there began the “word of mouth” – it wasn’t a purely grassroots effort, the publisher got behind the book in a big way, and it was their involvement that began the word of mouth.

Huh. Interesting. It seems to have started just as you advise (when will they start listening to you??? (g)) – getting books into the hands of the big mouths – the mouths who have direct access to the customer.

Susan G.

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