New Imprint, Old Behemoth

August 14th, 2004 · No Comments
by Booksquare

The Time Warner Group has launched a new imprint called “Center Street.” According to Publisher’s Weekly, Time Warner says the name is meant to “reflect the line’s heartland values and sensibilities.” This explains the focus on self-help, motivation, health, fitness, and regional interest. Something tells us that latter item might need more clarification before our puny brain can process it. The good news is that TW will use all of its distribution channels to promote the imprint.

Well, duh. What’s the point of media might if you’re not going to exploit it?

File Under: Publishers and Editors