Mike Shatzkin gets the notion of imprints exactly right as he discusses the new HarperCollins “It” venture:
And what all that means is that the imprints that matter in the 21st century have to mean something to consumers, not to intermediaries.
Mike Shatzkin gets the notion of imprints exactly right as he discusses the new HarperCollins “It” venture:
And what all that means is that the imprints that matter in the 21st century have to mean something to consumers, not to intermediaries.