In order for an organization to effectively implement and weather change, there must be an organization-wide mandate to move in a new direction. Senior management must support and model the changes they want to make. Change comes from the top, and, if the recent CEO panel at Book Expo America 2010 is any indication, that is the biggest problem facing publishing today. There is no doubt that huge changes are facing the publishing industry. Many of these have been driven by readers and technology companies, the latter adroitly timing hardware and software to reach consumers just as their willingness to