Comments on: Rebranding A Publishing House, With Questions https://booksquare.com/rebranding-a-publishing-house-with-questions/?utm_source=rss&utm_medium=rss&%23038;utm_campaign=rebranding-a-publishing-house-with-questions Dissecting the publishing industry with love and skepticism Thu, 29 Mar 2007 15:31:26 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Big Bad Book Blog » Blog Archive » Big Bad Book Blog Links 3-29-07 https://booksquare.com/rebranding-a-publishing-house-with-questions/#comment-165469 Thu, 29 Mar 2007 15:31:26 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165469 s a problem for publishers especially.” [...]]]> […] Booksquare: Rebranding A Publishing House, With Questions “As part of our regular contemplation of the bookselling process, we recently turned our attention to branding. Branding, we believe, is a big problem for publishers. It is also, not surprisingly, a big problem for other major media, but we think it’s a problem for publishers especially.” […]

]]> By: Times emit » Blog Archive » Links, March 2006 https://booksquare.com/rebranding-a-publishing-house-with-questions/#comment-165468 Thu, 29 Mar 2007 09:17:01 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165468 […] BookSquare continues to talk to publishers about building brands, this time in reference to Warner Books’ move to being called Grand Central. No great […]

]]> By: Alison Kent https://booksquare.com/rebranding-a-publishing-house-with-questions/#comment-165461 Tue, 27 Mar 2007 10:59:22 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165461 makes me think of railway stations.</i> According to the <a href="http://www.nytimes.com/2007/03/26/business/media/26warner.html?_r=2&oref=slogin&oref=slogin" rel="nofollow">NYT </a>article, that's not suprising: "Grand Central Publishing, she said, conveyed the company’s wide range of readers and the many genres it publishes. (...) Perhaps most significant is the company’s plan to move its offices late in April from the Time & Life Building on Sixth Avenue to 237 Park Avenue, up the block from<b> Grand Central Terminal</b> in Midtown Manhattan."]]> ‘Grand Central Publishing’ makes me think of railway stations.

According to the NYT article, that’s not suprising:

“Grand Central Publishing, she said, conveyed the company’s wide range of readers and the many genres it publishes. (…) Perhaps most significant is the company’s plan to move its offices late in April from the Time & Life Building on Sixth Avenue to 237 Park Avenue, up the block from Grand Central Terminal in Midtown Manhattan.”

]]> By: Laura Vivanco https://booksquare.com/rebranding-a-publishing-house-with-questions/#comment-165457 Mon, 26 Mar 2007 18:25:12 +0000 http://www.booksquare.com/archives/2007/03/26/2342/#comment-165457 s our innate crankiness, but who in the world even thought that was a good idea" Maybe they wanted to compete with birds that have already done well in publishing: Penguin, Puffin and Pelican? 'Grand Central Publishing' makes me think of railway stations.]]> ““Blue Heron”; maybe it’s our innate crankiness, but who in the world even thought that was a good idea”

Maybe they wanted to compete with birds that have already done well in publishing: Penguin, Puffin and Pelican?

‘Grand Central Publishing’ makes me think of railway stations.

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