Comments on: SXSWi 2010: Themes and Thoughts

By: A Newbie’s View of SXSWI « Digital Discoveries

A Newbie’s View of SXSWI « Digital Discoveries — Sat, 19 Mar 2011 13:31:35 +0000

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By: Ovi Demetrian Jr

Ovi Demetrian Jr — Sun, 28 Mar 2010 01:31:19 +0000

Great post, it looks like I went to some of the same panels you did at SXSW! My main takeaway is how independent content creators are starting to successfully promote themselves online. People like Gary Hustwit who did the Helvetica and Objectified documentaries (both great) pretty much handled all the marketing and distribution by himself!

By: Chris Glennon

Chris Glennon — Mon, 22 Mar 2010 22:47:40 +0000

Content, new technology, community, etc. We already have these things. Problem is, publishers are still marketing like they did 30 years ago. They are not leveraging marketing platforms that aggregate the existing social media and traditional marketing, utilize outbound marketing or leverage analytics for real-time marketing campaign updates.

I also agree with Nicola’s comment regarding user experience. Give readers the information they want (social media, author bios, trailer videos, sample content, etc) where they want it, when they want it. (Marketing 101: engage customers and increase product interaction = increased sales and strengthened brand loyalty)

By: Nicola Griffith

Nicola Griffith — Sat, 20 Mar 2010 00:57:37 +0000

Good post! User experience. Yes. (I had to fight like a beast to get Lambda Literaryto not use those irritating-to-the-nth-degree drop-down menus. Users hate them. But proprietors love them because it's what they're used to.) Publishers should be thinking about their end users, not their immediate customers. That is, they should be thinking about their readers. Eh, but you know that; I'm preaching to the choir. SXSW sounds fabulous. I'm determined to get there, one day.

By: Debbie Stier

Debbie Stier — Fri, 19 Mar 2010 20:22:16 +0000

Great Post Kassia. Very insightful and thoughtful. Where will I see you next? What’s the next conf?

By: Kevin Smokler

Kevin Smokler — Fri, 19 Mar 2010 17:58:59 +0000

No thank you. It was a complete joy. Please come to BEA.

By: ReadHowYouWant

ReadHowYouWant — Fri, 19 Mar 2010 17:43:32 +0000

As usual, thanks for an extremely informative post. I always leave your pieces with a new set of answers and questions, which I think, is a great thing 🙂