Yet Another Discussion of Supply and Demand
We have yet to note a scenario where an publisher fails to over-anticipate demand for books. Scholastic, apparently, got a little giddy after the first day of sales for the latest Harry Potter title and went and started the printing presses. Now they have approximately 2.5 million more copies of the book than they need. Stacks of unsold copies are collecting dust in bookstores and warehouses across the US, and Scholastic – the world’s largest distributor of children’s books, and best known in the UK for Clifford the Big Red Dog – is bracing itself for an avalanche of returned […]
