How To Lose Customers and Alienate Audiences
Hmm, let’s see, one hand you have a product that dominates a certain market. On the other, not so much. You, a business, decide to utilize a particular technology to provide your services to your customers. It makes perfect sense that you would choose the less popular, less ubiquitous platform to deliver your goods. After all, you don’t mind setting yourself up for failure. Librarians say they had little interest in audiobook downloads just a few years ago, but they have since noticed what everyone else has: the ubiquity of people sporting earbuds on streets, buses and malls. Nearly 28 […]
