Marketing For Introverts

Niche, Niche, Niche — All We Ever Do Is Niche

June 4th, 2007 · 6 Comments

As news trickles our way from the 2007 BookExpo America gathering (breaking: air conditioning not so very available), we are gathering the threads of a few themes. Meaning, yes, we’ll be analyzing and discussing them over the next few days. A biggie to emerge from the conference is the concept of niches. Putting advertising where […]

File Under: Marketing For Introverts

Moving Beyond the Book: Character Blogs, As We See Them

April 18th, 2007 · 6 Comments

As you might have noticed, we have been thinking more than a little about how publishers can transition from the old model to the new model without sacrificing the old model. For those who haven’t been paying attention, the old model can be neatly summed up as “good stuff to read”. In many ways, a […]

File Under: Marketing For Introverts

Looking Inside HarperCollins’ Online Marketing Initiatives

April 9th, 2007 · 9 Comments

Though we are often (very) harsh on the publishing industry, we secretly understand the trials, tribulations, and, yes, challenges they face. When we rage about the industry’s inability to move into the late 20th century, it is with love that we rant, not anger. Okay, sometimes anger. It’s 2007. There are many topics that we […]

File Under: Marketing For Introverts

How To Manipulate Amazon, The Expensive Way

March 23rd, 2007 · 2 Comments

We are not going to suggest that we have friends who are, hmm, downright weird when it comes to Amazon rankings. Oh no. We will come out and say it: we have friends who, if they were engaged in some sort of freakish browser testing, would be assigned to the “try to break the reload […]

File Under: Marketing For Introverts

Puzzling Over MySpace

February 12th, 2007 · 1 Comment

We woke today with grand plans to execute a post with brilliance and wit, but now we’re, well, thinking about the MySpace thing and, as always, remain puzzled by the media’s insistence that it’s going to save the world (when we all know that fate rests on the fragile shoulders of Peter Petrelli). While we’re […]

File Under: Marketing For Introverts

1, 2, 3, 4, 5, 6 — Book Parties Made Easy

December 12th, 2006 · 1 Comment

About a month or so ago, we told a charming little story involving a bar, a girl, and a guest post. What you didn’t know (couldn’t know) was there was more to the story. It was through the girl (also known as Carolyn Turgeon) that we found the incredible artist and author, Molly Crabapple. That […]

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This Penguin With Snow Crash Walks Into A Second Life

October 14th, 2006 · Comments Off on This Penguin With Snow Crash Walks Into A Second Life

Because we don’t want to create the impression that we think everything is bad in the world of publishing, we’d like to joyfully highlight something good: the juxtaposition of Penguin UK, Second Life, and Neal Stephenson’s Snow Crash. If it is sounds like a cool party, it is. “Wha?” you say? “You mean someone’s finally […]

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Three Easy Steps To Earning Money From Your Blog

October 9th, 2006 · 4 Comments

Last week, we link to an article with the grand plan of returning to the topic later that day. Days have a way of getting away from us. As do weeks. But we have been dwelling mentally on the subject, and woke up this morning ready to write about the all-important topic of making money […]

File Under: Back To Basics · Marketing For Introverts · Non-Traditional Publishing

If Content Is King…

September 15th, 2006 · Comments Off on If Content Is King…

We’re going to do something dangerous. We’re going to make an assumption (yes, yes, we know): we’re going to assume that a few of you are old enough to remember the olden days. Those halcyon moments of yore, when watching television meant taking what they wanted to show you, when listening to the radio meant […]

File Under: Marketing For Introverts · The Future of Publishing

More Web Advice For Writers

September 12th, 2006 · 7 Comments

Let us start the day by returning to a topic near and dear to everyone’s heart: your website. For reasons that shall remain private, we have been doing a worldwide tour of author websites for the past several weeks, and can say that there’s something rotten in the state of websites. First, the tough love. […]

File Under: Back To Basics · Marketing For Introverts