Comments on: That Customer Service Thing https://booksquare.com/that-customer-service-thing/?utm_source=rss&utm_medium=rss&%23038;utm_campaign=that-customer-service-thing Dissecting the publishing industry with love and skepticism Mon, 12 Dec 2011 22:38:31 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Jeremy https://booksquare.com/that-customer-service-thing/#comment-172966 Mon, 12 Dec 2011 22:38:31 +0000 http://booksquare.com/?p=3837#comment-172966 All this change in the digital world makes we really wonder what the future holds for books and publishing… at least it’ll be a fun ride! I agree though – conversion errors in ebooks drive me crazy!

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By: Writing on the Ether | Jane Friedman https://booksquare.com/that-customer-service-thing/#comment-172956 Thu, 10 Nov 2011 10:02:23 +0000 http://booksquare.com/?p=3837#comment-172956 […] felt like to read HarperCollins’ initial ebook edition of Neal Stephenson’s Reamde in That Customer Service Thing? So I started the book. And I noticed. Oh, I noticed. Conversion errors galore! Okay, maybe five […]

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By: Helen W. Mallon https://booksquare.com/that-customer-service-thing/#comment-172940 Sat, 15 Oct 2011 16:03:55 +0000 http://booksquare.com/?p=3837#comment-172940 Kassia,
I signed up for email notifications several months ago hoping you’d be back, and here you are! I’m already learning.

Is anyone familiar with Seth Godin and his Domino Project? He’s a very smart, forward thinking guy, and while his books are all non-fiction, here’s hoping there are other hip geeks who are committed to making the most of digital publishing.

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By: Mark Barrett https://booksquare.com/that-customer-service-thing/#comment-172939 Fri, 14 Oct 2011 20:06:45 +0000 http://booksquare.com/?p=3837#comment-172939 Neal Stephenson blah blah blah.

If the world was a better place we’d all be celebrating YOUR return to writing.

You’ve been missed. 🙂

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By: nicola https://booksquare.com/that-customer-service-thing/#comment-172937 Thu, 13 Oct 2011 18:51:45 +0000 http://booksquare.com/?p=3837#comment-172937 @Kassia — I hear you on all counts!

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By: Customer https://booksquare.com/that-customer-service-thing/#comment-172936 Thu, 13 Oct 2011 09:28:53 +0000 http://booksquare.com/?p=3837#comment-172936 agree with Claude in this “publishers are showing themselves to be pretty poor at both author and readers relationships!” .. it is now they must check as to where and what changes could amount to a large difference..both to themselves and the readers..

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By: Claude Nougat https://booksquare.com/that-customer-service-thing/#comment-172935 Thu, 13 Oct 2011 08:02:50 +0000 http://booksquare.com/?p=3837#comment-172935 Great post thanks, and yes, publishers are showing themselves to be pretty poor at both author and readers relationships!

The only Big Six publisher I know who’s trying to go digital straight on (without first printing the book) is HarpersCollins with the new twist they’ve just put on their Authonomy site. Go check it, it’s quite interesting.

They say that the ms that gets the most votes in a month will get published as an ebook, an if it sells well, then it will be published as a printed book!

They’ve reversed the traditional process! That’s quite revolutionary really.

I hope they’re also better than most at avoiding conversion errors. They probably are since they’re already running this virtual community, Authonomy, with very few glitches (I participated for a while and found it rather well run).

Speaking for myself, I self-published some of my back titles (originally published in Italian, I translated the books myself, a lot of work!) using BookBaby and I must say they are very professional. As far as I know (and can see) they haven’t done any conversion errors at all…

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By: Kassia Krozser https://booksquare.com/that-customer-service-thing/#comment-172934 Thu, 13 Oct 2011 04:48:41 +0000 http://booksquare.com/?p=3837#comment-172934 In reply to Alan.

@ Alan — I believe this is the time for authors to make the best possible decisions for themselves. Each author must decide this based on career goals. And, yes, there are publishers who are trying digital first/print maybe options. Slow going, I think, but it’s happening.

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By: Kassia Krozser https://booksquare.com/that-customer-service-thing/#comment-172933 Thu, 13 Oct 2011 04:46:16 +0000 http://booksquare.com/?p=3837#comment-172933 In reply to nicola.

@ Nicola — Feeling like a warped Sally Field here! Workflow is going to be *the* issue of the next few years. It’s going to be ugly, and it’s going to be expensive. Ain’t no way around that. The digital problem comes from what we call the duck beaver process (I have been told duck beaver is what some Canadians call the platypus). A platypus is an ungainly, weird animal that looks like it has been cobbled together. It shouldn’t work. It does. Digital publishing is the same way. It has been grafted onto the traditional process. This, I will note, is understandable. It’s really, really hard to justify undergoing a massive culture and process change when you do not know how the business will shake out.

Which, I will say, is not excuse for not doing the basic job of publishing books, but it does help explain why this hasn’t happened yet. It makes me sad, but the current process is more expensive. You are right that it shouldn’t be conversion. We should be talking about one master file that is in a format capable of being output to all other formats (including print). Alas, this dream has snags galore! (hint: so much easier with narrative fiction, non-fiction than highly formatted text).

Customer service. Oy. Readers have not traditionally been the end customer of publishers. They (publisher) are learning how to communicate in an effective manner, and it’s not always as easy as it looks. For example, HC does not necessarily have a direct relationship with all the people who bought Reamde from the Kindle store. The tweets relating this post were interesting: some called it Amazon’s problem, some called it HC’s mistake. Depends on your perspective. I think this is going to improve. It has to. But talk about culture change!

I thought this was a great opportunity for HarperCollins. I clearly think it was a missed opportunity. And I am — obviously — angered by the price drop.

I don’t count BookCountry, which I think is absolutely freaking amazing. But it’s not a publisher project, at least not in the way we think of it. It’s a Pearson thing, which allows the entire BC team to experiment and play without worrying about what “Penguin” needs. I think this is critical. Which, yeah, means we should talk about this more detail.

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By: Kassia Krozser https://booksquare.com/that-customer-service-thing/#comment-172932 Thu, 13 Oct 2011 04:33:08 +0000 http://booksquare.com/?p=3837#comment-172932 In reply to david henry sterry.

@ David — I am big believer in great customer service (have the scar on my arm to prove it). A bookstore — digital or physical — is only as good as the experience it offers. That is a complex concept; what customers want from their bookstore varies from person to person, situation to situation, location to location. Luckily, consumers can vote with their feet (or fingers). Personally, I feel a store that doesn’t honor all customers is doomed to failure, but I don’t know the actual dynamics here.

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