Comments on: The B&N Challenge to Publishers https://booksquare.com/the-bn-challenge-to-publishers/?utm_source=rss&utm_medium=rss&%23038;utm_campaign=the-bn-challenge-to-publishers Dissecting the publishing industry with love and skepticism Wed, 26 Mar 2008 00:32:35 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: booktwo.org | Stop Press for March 25th https://booksquare.com/the-bn-challenge-to-publishers/#comment-167436 Wed, 26 Mar 2008 00:32:35 +0000 http://www.booksquare.com/the-bn-challenge-to-publishers/#comment-167436 […] The B&N Challenge to Publishers | Booksquare – “Visiting a publisher site means being subjected to bad design, bad search, and ? yes ? bad content. Not a single one of these is forgivable.” […]

]]> By: Theodore P. Savas https://booksquare.com/the-bn-challenge-to-publishers/#comment-167428 Tue, 25 Mar 2008 02:56:16 +0000 http://www.booksquare.com/the-bn-challenge-to-publishers/#comment-167428 What an outstanding and thought-provoking post.

We try (and occasionally succeed) in catering to our niche web users and customers. In our spaces–military and occasionally general history–readers demand content, which includes interviews with authors, sample maps, reading guides, excerpts, and occasionally original articles. The upshot is longer web browsing, more new and repeat web browsers, and (surprise) a better click-to-purchase ratio.

Keep up the good work.

tps
Theodore P. Savas
Savas Beatie LLC
989 Governor Dr., Suite 102
P.O. Box 4527
El Dorado Hills, CA 95762
916.941.6896 (phone
916.941.6895 (fax)
http://www.savasbeatie.com

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