Booksquare

Okay, so maybe JK Rowling doesn’t need our marketing advice. Maybe she’s the one author in a million who got lucky and earned billions without the necessary slog of self-promotion. Okay, fine, she did. But just as we believe all agents need websites (before they announce their intentions to the world) and all publishers need usuable websites (we’re not holding our breath), we believe that all authors should, at a minimum, have some sort of Internet presence (we have plenty of thoughts on this subject as well). You know, just a little something for the fans. After all, which would you rather do: emulate JK Rowling or take our advice? We thought so.

• Rowling launches website as third Potter film premieres
• JK Rowling’s website