Membership has its privileges, except, of course, when membership means that really cool insight is inaccessible to others. Though it is inconceivable to us that not everyone is a Publisher’s Marketplace member, we must face reality. And also do a post will sketchy attribution and limited access to source. Life is funny like that.
So Michael Cader is talking about the Freakonomics guys and their blog and their website and how the whole interactive thing ties together. See, the blog, especially in this case, creates community. Community builds community. This is not Confucius speaking. This is what you should be doing. Nobody goes to your website to read a brochure.
From today’s Deluxe Lunch:
…The authors realized that visitors were looking to engage in a continuing conversation about the book. “People want to keep talking about the ideas,” he [Stephen Dubner] said. “They want to argue, they want to agree with you, they want to talk about an article in a British newspaper.” Similarly, Dubner and his co-author Steven Levitt realized the enormous ripple effect of their blog postings. “We’ll write a little nothing, and then three days later” the post spreads to other blogs, which then inspires newspaper articles, which in turn draws attention from television program.
There’s more, but you have to subscribe. We’re sorry, but this is worth it.
