My mark of a good conference is how I feel when it’s over. It’s a given that I’ll be exhausted (I am an introvert after all), so the test is whether or not I’m inspired to do something. Read, write, create, think. This is how I felt at the end of this year’s Tools of Change conference. Ready to roll.
There are a lot of of conferences focused on the changes facing publishing. Some might say too many, but I disagree. Over the next few decades, we will see all sorts of shifts in publishing, and these conferences — which thanks to the magic of technology have extended beyond the in-person realm to include far-flung audiences via social media discussions, webinars, and more — tackle the wide range of opportunities, challenges, and imaginative thinking that leads to innovation.
As I explore my takeaways from this year’s Tools of Change, I start from this position: all publishing is already digital.
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