On Acknowledging Truths
The shifts in today’s publishing business are happening lightening fast and iceberg slow. Epiphanies strike at odd moments. Brett Sandusky had one. Below is where he ended up; read his entire post (linked below) to see how he got there. In the end, no amount of market research, anecdotal evidence, kaffee klatsches, or cocktail parties can ever replace actual and real interaction with our customers. Recently, I attended a conference where a panelist kept repeating throughout her presentation, “The reader is the consumer who is your customer. I openly admit that, at the time, I begrudged this panelist for stating […]
